JJ Valaya launches new luxury brand with sustainable collection
09 March 2022, Mumbai:
Luxury occasion wears brand JJ Valaya has launched a-new bridge-to-luxury brand, JJV.
The new brand was launched with an eco-conscious collection made from Tencel luxe filament yarn.
Revolving around the spirit of travel, JJV is inspired by the unique life and travels of Maharaja Jagatjit Singh of Kapurthala.
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Its new bridge-to-luxury range of fashion for women and men is an environment-friendly initiative using the finest fabrics from Tencel Luxe in support of Lenzing Austria's belief in conscious luxury.
Designed for the luxury traveller, this debut collection is engineered with a sensitivity towards sustainability.
A noted Indian fashion designer and couturier from New Delhi, India, JJ Valaya founded the House of Valaya, a luxury fashion and lifestyle house in 1992, along with his brother TJ Singh.
A founding member of Fashion Design Council of India and the first global brand ambassador of Crystal giant Swarovski, he has been designing for men and women and has bridal and evening
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CREDITS: Daily World report.
