Lee aims to double EBOs this year

 04 April 2023, Mumbai

Lee has opened the largest store in India, located in Bengaluru. Lee already operates about 40 exclusive brand outlets across India, and with the opening of 40 new stores this year, the brand is set to expand its reach further.

Spread over 4,200 square feet, the new flagship store is equipped with state-of-the-art technology, including electronic shelf talkers, smart mirrors for personalized recommendations, and customization sections. The store in Bengaluru is expected to offer customers an unparalleled shopping experience with its cutting-edge technology and personalized services.

The popular denim brand globally, has been expanding its footprint in India through Ace Turtle's omnichannel platform. The platform leverages data to optimize the entire supply chain, from design to manufacturing, resulting in efficient operations and improved customer experiences. As the official licensee for Lee in India, Ace Turtle has been instrumental in driving the brand's growth in the country.

The new flagship store in Bengaluru is expected to be a significant milestone in Lee's expansion strategy and its focus on technology and customization is expected to appeal to a broad range of customers.

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