05 April 2023, Mumbai
Zodiac, a leading fashion brand, has launched its summer collection with Linen fabric, recognized as the world's strongest natural fiber.
The summer collection's color palette reflects the mesmerizing sight of Positano, a quaint town situated at the Amalfi Coast on the Italian Riviera. The collection features beige, pink, yellow, and terra cotta colors, reminiscent of the town's cascading houses on the hillside to the crystal blue Mediterranean waters.
The Linen shirts become more comfortable with every wash and wear, and the sophisticated, naturally wrinkled appearance adds to the elegance of the summer look. The collection is available in a wide range of solids, stripes, and checks in both short and long sleeves and can be paired with ZODIAC Linen Jackets, Trousers, and Bandhgalas for a very sophisticated ensemble.
Linen, woven from the stem of the Flax plant, is one of the oldest fibers used in textile weaving. The unique weave of the Linen fabric ensures air moves freely, making it an ideal summer garment.
Zodiac uses Linen that is woven from Flax grown in the Normandy region of France, known for its exceptional quality. The soil and climatic conditions of this region, coupled with generations of expertise inherited by the local Flax growers, result in taller, more slender flax plants, which produce high-quality Linen fabric.
Salman Noorani, Vice Chairman & M.D. of ZCCL, commented on the launch, saying, "For almost two decades, we have brought to the discerning Indian male arguably the finest collection of ready-to-wear Linen. In fact, our customers make it a point to refresh their summer wardrobe every year given the harsh temperatures that we see across India."
The Zodiac summer collection is now available in stores and online, offering a luxurious yet comfortable wardrobe option for the hot summer months.
