29 April 2022, Mumbai:
Strengthening its celebrity brand portfolio, fashion e-commerce major Myntra has added actor Samantha Ruth Prabhu’s brand ‘Saaki’ on its platform.
Saaki offers women’s wear and kidswear in over 200 options that include kurtas, kurta sets, dresses, and trousers.
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The brand has always catered to the needs of its community and will continue to do so. The partnership with Myntra will enable Saki to build a deeper brand communication with fashion-conscious consumers, says Sushruti Krishna, Founder, Saaki.
Saaki was launched in 2020 by Prabhu and Sushruthi Krishna.
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It caters largely to the modern Indian women in the age group of 23-40 years.
The brand’s design aesthetics are rooted in Indian sensibilities of craftsmanship with functionality, timelessness, and quality at its core.
It offers a wide range of contemporary ethnic and fusion wear women’s clothing inspired by the traditional Indian heritage from different parts of India with a refined modern touch.
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