27 October 2022, Mumbai:
Rare Rabbit already has 79 stores across India.
The store in Ahmedabad has a large glass façade which curves round to display mannequins wearing Rare Rabbit’s latest collection. The store in Bhatinda has a black façade, an open plan and a warehouse style design. The store in Anand has a wooden façade and an illuminated brand logo of a cartoon rabbit’s head. Other Rare Rabbit stores are in Mumbai and Dehradun. The Mumbai store is spacious and decorated in a classic style, with natural wood and black accents on a bright, white background.
The store has segments for smart casual attire such as light jackets, shirts, and jumpers as well as formal wear ranging from Indian style jackets to velvet western wear style blazers. The store also houses a range of accessories including a wall dedicated to formal leather footwear accompanied by a seating area. Belts and scarves also feature as well as a selection of graphic T-shirts.
The brand’s main target audience is millennial men interested in both western and traditional style dress with a modern, clean aesthetic. The brand offers formal and smart casual wear as well as accessories and footwear. Rare Rabbit launched in 2005. The brand also retails from its dedicated e-commerce store.
