17 December 2022, Mumbai
Salt Attire has opened a store in Navi Mumbai. This is the brand’s third store in Mumbai. The store is spread across an area of 600 sq ft.
With this offline store, customers have a lot more freedom to customize as per their preferences in styles, fabrics etc. Also, given Salt Atttire’s price points, which are relatively in the premium range compared to other fast fashion e-commerce websites, the offline, in-store experience is a better offering for customers who want to touch-feel the fabric and try on the garments first. Salt Attire offers blazers, pants, tops, shirts, skirts, dresses, and more.
Launched in 2017, Salt Attire plans to open multiple offline stores in major cities to further strengthen its offline presence. Salt Attire is an online fashion startup for women’s work wear. Salt Attire designs a nine to nine wardrobe for the contemporary working woman. Designs are functional, sophisticated and chic. The brand focuses on clean cuts with finer detailing and creates elevated basics that are work appropriate, with no plunging necklines or high slits. Also, for any designs that require the clothing to be sheer, a camisole is provided. Fabrics are aesthetically pleasing, feel good on the skin and are very comfortable for all day wear.
