19 December 2022, Mumbai
Marco wagon is bringing Turkish fashion brands to India. Based in Ahmedabad, the business plans to further expand from fashion into home, lifestyle, cosmetics, and gourmet foods. Marco wagon began by identifying Turkey’s sourcing strength within the fashion and lifestyle domain and establishing a sourcing office and a dedicated team of buyers-merchandisers.
For four years, Marco wagon has hosted more than 20 Turkish brands in India and the Middle East. The business currently brings in over one million SKUs for customers in India and its trade volume is valued at over $20 million per year. Brands which Marco wagon brings from Turkey to India include the e-commerce fashion giant Trendyol.
Marco wagon recently launched the Turkish clothing brand Grimelange exclusively on the multi-brand e-commerce platform Ajio. Grimelange targets a Gen Z audience and specialises in casual, oversized men’s and women’s wear.
In order to capitalise on its network in Turkey, Marco wagon plans to expand its product categories into areas where Turkey has abundant inventory. These include cosmetics, a fast growing product category in India, and homeware. Turkish suppliers want to be recognised not only for their manufacturing but also for their in-house brands. Among Turkey’s garment and textile exports are knitted and crocheted clothes and accessories, non-knitted apparel and accessories, carpets, mats, matting, and tapestries and textile goods.
