Six design entrepreneurs showcased in Circular Design Challenge 4.0 at LFW

29 March 2022, Mumbai:

Six design entreprenuers were shortlisted for India’s first and largest sustainable fashion award presented by R|Elan TM  Fashion for Earth in association with FDCI X Lakme Fashion Week, United Nations and United Nations Environment Programme (UNEP). 

Opening the Sustainable Fashion Day at the FDCI x Lakmé Fashion Week March 23-27, the Circular Design Challenge 4.0 aimed to promote and nurture environmental champions of the future in the field of fashion, by providing them a platform to present their innovations that are rooted in the principles of circularity.

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Pieux  by  Pratyush Kumar was felicitated as the winner by Sunil Sethi, Chairman, FDCI.

He received prizes worth Rs 20 lakhs to convert his sustainable fashion idea into an impactful business reality, in addition to an exclusive opportunity to showcase his sustainable collection at the next FDCI x Lakmé Fashion Week and valuable industry exposure and linkages.

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The finalists: Chamar by Sudheer Rajbhar, Humanity Centred Designs by Vishal Tolambia, Pieux by Pratyush Kumar, Sanah Sharma by Sanah Sharma, SATAT by Radhika Malhotra and Thaely by Ashay Bhave presented their collections to the final jury.

Vipul Shah, COO – Petrochemicals Business, Reliance Industries said over the past four seasons, the Circular Design Challenge has become a big movement in the Indian fashion industry, which is nurturing talent in the sustainable and environment-friendly sphere.

Atul Bagai, Head, United Nations Environment Programme Country Office, India, added, the 4th edition of the ‘Circular Design Challenge’ helps identify and encourage talented designers to advance circular design in India.

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