The Cauvery Handicrafts Emporium is now available on Amazon India

9th September 2021, Mumbai:

Cauvery Handicrafts Emporium, a subsidiary of the Karnataka State Handicrafts Development Corporation (KSHDC), has collaborated with Amazon India to enhance its online sales.

Cauvery Handicrafts Emporium vendors, such as artisans and weavers, will be able to exhibit and sell their handcrafted items to Amazon buyers around the country through the ‘Karigar' shop. “Karnataka is recognized for its handicraft sector and its unique, traditional masterpieces produced from a range of materials utilizing complex patterns and time-tested as well as modern techniques,” said Sumit Sahay, director of seller partner services at Amazon India, in a statement. 

The inauguration of Cauvery Handicrafts Emporium is a significant step forward in realizing our objective for the Karigar initiative, which is to broaden product choices by incorporating local art forms that support craftspeople and make Amazon genuinely representative of India's rich culture.”

“The launch will provide better visibility among buyers who search for a large selection of handmade goods created by craftsmen from Karnataka,” said KSHDC managing director D Roopa Moudgil. In 2019, Amazon India launched Amazon Karigar, a store dedicated to “Made in India” handcrafted items with the goal of promoting small companies across the country.

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