11th September 2021, Mumbai:
Urbanic, a London-based fashion label, has partnered with Flipkart ahead of the latter's flagship sale event, "Big Billion Days." Urbanic hopes to expand its footprint across the country with this collaboration, relying on Flipkart's 350 million customers in metros, tier 2 and 3 areas to help fuel its expansion.
The company previously collaborated with Myntra, a Flipkart-owned fashion site that saw record sales on the day of its introduction. Urbanic anticipates that its relationship with Flipkart would help it expand its client base and reach in India.
“Fashion plays a significant role in onboarding new customers over the Christmas season for Flipkart, and we think that this launch will increase our Gen Z client base,” Nishit Garg, vice president of Flipkart Fashion, said in a statement. We are excited to announce the debut of Urbanic on Flipkart, which is one of our most significant fashion collaborations this year.”
“Through this agreement, we intend to extend our reach and use Flipkart's reach throughout the length and width of the country, as well as their technology, to provide our community of style icons a superior digital shopping experience,” said Rahul Dayama, head of marketing at Urbanic India.
Urbanic, which was founded in 2019, also distributes its items in India through its app, which has over 15 million downloads.