Adidas launches 'flagship digital store' in India

11th September 2021, Mumbai:

Leading sportswear giant Adidas launched its digital flagship store for consumers across the country.

The website enables consumers to navigate effortlessly across the digital store and purchase their favorite products with ease. Throughout the digital flagship store, from search to navigation, consumers go through an assisted experience that enables them to find and purchase the right product, fit, and support and the best cross-category enhancements thereby enhancing their overall online retail journey.

The all-new website was conceptualized and curated keeping in mind comments and reviews received from consumers. The focus of the digital flagship store is to provide a seamless experience, innovation, state-of-the-art UI, and a fast interface, thereby giving consumers a global online shopping experience, which is digitally superior and seamless.

While working towards creating a platform that acts as the go-to destination for everything sport, the store range focuses on strategic categories such as running, lifestyle, training, and football. The flagship store also elevates the experience for key consumer sets of women and kids.

TOP 5:

• ASICS plans to open 18 new locations in India by 2022, with a 25 percent increase in revenue
• Adidas has opened a digital flagship store in India
• Vedant Fashions, the proprietor of 'Manyavar,' has filed IPO documents with the Sebi
• In FY21-22, the Indian government will provide Rs. 56,027 crore and will pay off all outstanding export incentives
• Apparel and textile companies in India are celebrating; the PLI program has made the sector very happy

Watch YouTube: https://www.youtube.com/channel/UCnQ6v9wBHyOlRPSDgJMsJaA