Adidas has opened a digital flagship store in India
11th September 2021, Mumbai:
Adidas, the world's largest athletic company, inaugurated its digital flagship shop for consumers across the country on Thursday. Consumer feedback and evaluations were taken into consideration when designing and curating the all-new website.
The digital flagship store focuses on providing a seamless experience, innovation, cutting-edge UI, and a quick interface, giving customers a worldwide online shopping experience that is technologically better and seamless. The website provides a unique tech-driven experience that allows customers to easily explore the digital store and purchase their favorite items.
Consumers are guided across the digital flagship store, from search to navigation, to locate and purchase the correct product, fit, and support, as well as the finest cross-category upgrades, boosting their overall online retail trip. The collection focuses on important areas such as Running, Lifestyle, Training, and Football while aiming towards establishing a platform that functions as the go-to place for everything sport.
The flagship store also improves the shopping experience for important customer groups such as women and children. Senior Director, Brand Adidas, India, commented on the inauguration of the digital flagship shop. Sunil Gupta expressed his thoughts as follows: "We aim to strengthen the brand's reputation in India by acknowledging user input with the introduction of our new internet shop.
Our goal is to change the attitude from an eCommerce site to a digital brand shop that puts the customer first. The digital shop seeks to boost our reputation, improve the customer experience, and promote our environmental initiatives. Consumers will have an amazing experience thanks to the unique technologies and enhanced user interface."
In addition to the launch, Adidas will welcome hackers, developers, and tech professionals to test the beta version of the website for bugs and compatibility concerns, and will compensate them for their technical input. The company will also continue to engage with customers through creative offers and events, such as new and exciting launches, in order to keep customers' shopping spirits up and prepare them for the forthcoming holiday season.
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