Revolutionizing Indian Millennial Fashion: Singapore's Stylish Influence
15 April 2023, Mumbai
A collection of 41 ‘Singapore Inspired’ products, including clothing, accessories, home decor, and lifestyle items aimed to target young millennials is being brought by Indian fashion brands.
Three popular Indian fashion brands, RSVP by Nykaa Fashion, Chumbak, and The Souled Store, have partnered with The Singapore Tourism Board (STB) and Little Black Book (LBB) to launch. This is the second time that STB has collaborated with LBB in a retail initiative.
The ‘Singapore Inspired’ collection features a wide range of products that showcase the vibrant and diverse culture of Singapore. The collection includes fashion apparel such as printed t-shirts, dresses, jackets, and accessories such as bags, hats, and jewelry. Home decor items such as cushion covers, wall art, and coffee mugs, and lifestyle products such as phone cases and laptop sleeves, are also part of the collection. The ‘Singapore Inspired’ collection is now available both in physical stores and online.
