Uniqlo to launch e-commerce operations in India to perk up Indian business
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26th July 2021,Mumbai:
Japanese apparel retailer Uniqlo, made famed India debut in 2019 through the single brand FDI retail route, and made the headlines from the word go. Just to put it in quick context the company began to its online journey in India in Oct.'20 by pilot run "A strategic transitional service” code-named as 'Shop-from-Home' envisaged to offer a “360 degree e-commerce solution”. Now that pandemic is turned out to be a fundamental tailwind it is likely to contribute close to 15% or thereabouts sales contribution through next few years.
This launching of a robust e-commerce solution including the official online store and the app. is well contemplated & is within the scope of the growth trajectory, averred by the company sources. Increasingly growing affinity towards our high quality and functional 'LifeWear essentials' is only a testimony of brand gaining currency & ground in the competitive landscape. Customers are likely to be spoilt for options as more than 12,000 items and wider size options will be available through the e-commerce platform.
Watch: https://www.youtube.com/watch?v=mUca2x_4EPg
Tomohiko Sei, Chief Executive Officer, Uniqlo India, Growing acceptance for comfort, loungewear & athleisure is a demand tailwind. “Digital footprints will be synergistic to our stores., though it doesn't come at the cost of the process of continuing to expand our customer touch-points through opening of new stores wherever we get first opportunity in terms of both meeting our appropriate locations & catchment demography"
The good news is drastic fall in overall numbers of Covid cases nationally & gathering pace of vaccination is spurring the company witnessing 'significantly better recovery trends'
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