Ten year old HRX is targeting a revenue total of Rs 1,000 crores in the 2023 financial year.

Hrithik Roshan’s fitness wear brand continues to expand and promote healthy living through exercise. The brand has reached a revenue total of Rs 920 crores and is confident that the growth trajectory will continue.

As far as India is concerned, the idea is to touch 1.5 billion lives across categories. HRX retails with an omni-channel model and is increasing the tech features in its offline offering. HRX is also looking beyond India and increasing its focus on expanding in the Middle East. The brand does sportswear and gear in clothing, but not for professional athletes. Since getting into a physically demanding activity is not easy and comes with a lot of baggage and demand for motivation, HRX minimises those entry barriers for customers by offering smart wearables, bicycles and accessories.

For marketing, HRX relies heavily on user generated content by building a community around fitness online.One product category which HRX plans to increase its market share in is fragrances. The brand has partnered with Baccarose to launch its HRX fragrance category, which it is currently promoting while targeting fitness enthusiasts.

FM Logistic will run Benetton’s omnichannel warehousing operations.

United Colors of Benetton is a fashion brand. FM Logistic is a French 3PL service provider. FM has a multi-client facility in Haryana, which is spread across seven lakh square feet.

With this partnership, FM Logistic will deploy plug-and-play comprehensive supply chain and IT solutions for Benetton’s overall operations. Additionally, Benetton will be provided with value-added services like labelling, repackaging and manage returns and refurbishments.

Benetton is building a robust supply chain towards the seamless transition of products from the warehouse to retail outlets, and ultimately to consumers, raising the user experience, satisfaction, and loyalty standards across all touch points.

Benetton sees FM as a key partner on the logistics and supply chain leg of the consumer journey. And FM hopes to support Benetton’s growth in India by deploying FM’s sectoral expertise, solutions and technology. In this way both partners hope to offer a large range of products to their end consumers across various distribution channels from one integrated, state-of-the-art and sustainable order fulfilment setup.

Benetton is one of the best-known fashion companies in the world with a network of about 5000 stores. The group has a consolidated identity comprising color, authentic fashion, quality at democratic prices and passion for its work. The brand celebrates more than 25 years in India.

India Beach Fashion Week will be held in Goa, January 21 to 22, 2023.The fashion event will present a wide array of resort and swimwear from designers hailing from across India.

Run as both a business-to-business and a business-to-customer event, the fashion week aims to bring together designers, brands, creatives, and exhibitors in the beach, resort, and travel destination wear categories to network and showcase their latest collections while increasing brand awareness among the general public.

The event is designed to go beyond fashion and build a large-scale platform for lifestyle tourism around Goa. The fashion week will harness the popularity and gravitas of participating designers to promote beach and resort lifestyle and entertainment as well as travel destinations in Goa to boost tourism in the area.

At one time resort wear was limited to inter-season, capsule collections.The market was always small and niche, with well-seasoned travelers supplementing their vacation wardrobes with pieces from their trips abroad. It is now a full-fledged industry, the sole focus of many brands and designers, and available all year round.

Goa has always attracted its fair share of international hippies, hipsters, and luxury seekers. Today it’s evolved into one of the hottest destinations for domestic tourists looking to plan getaways over long weekends. It’s no longer limited to the seasonal visits of foreign visitors and has become a year-round destination.

Men’swear design house Arjun Kilachand has opened an immersive and experiential store in Mumbai.

Each corner of the store mirrors the designer’s luxurious creations.The store seamlessly combines Indian heritage with contemporary sensibilities. The store’s exterior and interiors are painted to sandy colour to match Arjun Kilachand’s distinctive style vocabulary. The use of joint-free in-situ flooring and wall texture gives the room a sense of unity and continuity. In order to maintain a neutral colour scheme throughout, the design ethos consists of a blend of earthy materials like stone, jute, copper, walnut wood, and glass. Each rack, mirror, piece of furniture, and light has been designed specifically for the brand, making each one unique.

The store exemplifies contemporary minimalism and lets the creations be the storytelling subjects, adhering to the core ethos of understated elegance. The flowing rack that meanders throughout the retail space was inspired by the principle of fluidity – an embodiment of the designer’s sartorial flair and symbolism.

The metal finishes were deliberately corroded to put the spotlight on the handcrafted Indian and western ensembles. The interesting pieces of furniture and cladding are a representation of the brand. An entire area of the store has been clad in jute pillows inspired by Indian jute textile work.

 18 January 2023, Mumbai

Iconic Fashion plans on opening 50 stores by the end of the next financial year across Tier I and Tier II cities.

The brand is targeting India’s northern and western states which will be followed by the southern and eastern parts of the country. Punjab in particular has been one of the highest contributors in its revenue stream. Recently the brand had launched a 22,000 sqft store in Surat, selling a range of premium brands. Prior to that, it had launched a 6000 sqft outlet in Punjab that was designed based on the demographics of the city and houses many premium brands. Right now it has stores in cities like Delhi, Gurgaon, Noida, Bangalore, Hyderabad, Ahmedabad, Bhubaneshwar, Jaipur, Udaipur and many more.

The journey of Iconic began in 2013 with an ambitious goal to make fashion accessible. Backed by grassroots understanding of the retail industry in India, Iconic brings some of the choicest brands under a single roof that cater to the needs of the affluent consumer whilst maintaining the value and pride of the international brands that are on board. Iconic has a growing portfolio of domestic and international brands through dedicated retail outlets at premium locations across India.

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 06 January 2023, Mumbai

Grazia Young Fashion Awards 2022 were held in Mumbai. Celebrating the future of design, the prestigious award ceremony recognized and honoured the rising stars of the fashion world. The awardees were from among 18 different categories.

Among the requirements for those applying are that labels should be four years old or younger, should retail from multiple stores, one store, shop-in-shops, websites, and Facebook/Instagram pages or should have released at least one collection/line. Designers could be those who have showcased at pre-eminent fashion weeks, exhibitions and other platforms. Designers could also be from Grazia's popular editorial section, Label Alert, which identifies young designers whose labels are under a year old.

The star-studded ceremony, held with pomp and opulence, felicitated the boldest and the brightest from the fashion world and celebrated and honoured talent under different fashion categories such as jewellery, indie cool, urbanwear, men’s wear, traditionalist, accessories and sustainable. The event introduced the country to the winners who broke boundaries and conventions with their thought-provoking designs. Furthermore, the ceremony also put a spotlight on fashion trendsetters from the entertainment world.

This edition of Grazia Young Fashion Awards 2022 was co-powered by Ajio and L'Oréal Professionnel Paris and in association with Whiskers, Carrera Eyewear, Syska, Crocs, and Flying Machine.

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