16 September 2022, Mumbai:

Flipkart expects to clock growth rates similar to last year’s festive season.

As shoppers move towards value-driven products, Flipkart will focus on expanding its price points, mainly targeting users in smaller cities and towns.

Despite a cautious outlook, the company will continue to invest big over the next month to push new categories, bring more sellers onto the platform, and bolster its supply chain and delivery fleet to meet the increase in demand. Flipkart will be entering a phase of capital conservation. The e-tailer has expanded into several new categories beyond product commerce.

E-commerce sales have picked up over the past few weeks in the run-up to the festive season sale after a relatively sluggish year when growth was muted. Compounding challenges for consumption-led businesses are inflationary pressures and macroeconomic uncertainty, which usually deters purchases, especially of high-value items such as smartphones and other electronics.

So far this year, the e-commerce sector has seen consumption growth moderating across categories, especially in segments considered to be discretionary. E-commerce shipments are expected to grow 20 percent annually in the ongoing financial year. This is a lower rate of annual growth compared to the last two financial years, especially fiscal ’21.

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17 September 2022, Mumbai:

Abhishti celebrates women and their innate strengths. Its new collection is a seamless amalgamation of contemporary silhouettes and modern designs. From flowy dresses to chic separates, the collection has something for everyone. The pieces are all extremely versatile and can be dressed up or down to suit any occasion.

This apparel brand was founded in 2013 and integrates Indian artforms into the fabric of apparels. It innovates with fabrics and styles. Although Abhishti is known for ethnic wear, it is now also expanding its horizons by delving into other types of must-have dresses, co-ords, jackets, and more.

The brand makes everyone feel special by making its articles an extension of people's personalities. From work wear to party wear, Abhishti has got everyone covered with its wide range of stylish and comfortable clothing.

The brand caters to the varied needs of Gen-Z and millennial and understands that people from different demographics expect their clothes differently. While some people prefer old-school classics, others want something more contemporary.

Abhishti caters to both these segments. By doing so, the brand empowers people to choose what feels right for them and helps them grow into who they are. As a result, Abhishti is becoming a popular choice among young people who want fashionable and affordable clothes that reflect their personal style.

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15 September 2022, Mumbai:

Bollywood celebrity Vaani Kapoor stars in Kalki’s media campaign.

She wears outfits including a lemon yellow sari and a cream sleeveless blouse and an embellished yellow kurta. The collection mixes classic heritage opulence with a modern, relaxed touch, designed for everything from friendly gatherings to weddings and pujas. Notable looks include floral, glitter trim saris, and watercolor style pastel kurtas, among others.

Kalki is a women’s traditional wear brand. Kalki retails from its flagship stores in Mumbai and New Delhi as well as its dedicated e-commerce store. Kalki is an ethnic wear brand that houses a range of bridal, couture, and prêt collection as well as accessories, footwear, and jewelry. The brand opened its largest store to date in New Delhi in August 2022 which includes a dedicated bridal area.

Kalki launched in Mumbai in 2007 and works with a team of 500 artisans to produce its womenswear designs. The brand has a customer base in India as well as in countries including the US, UK, Canada, and Australia, among others. The brand also recently partnered with celebrity stylist Tanya Ghavri for an interactive styling masterclass. Ghavri shared tips with brides-to-be on how to style their bridal attire using Kalkilehengas as examples.

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17 September 2022, Mumbai:

Ritu Kumar’s Banjara collection is a nod to nomadic sensibility. It taps into intricate and intuitive travel reflexes such as delight, beauty, and cultural resonance. Banjara is a prolific understanding of indigenous fabrics and is art in fashion form.

The idea of the collection was born out of the years people were trapped in their houses and it evokes the need to want to move, to travel, to explore again. Statement dresses, easy separates, jackets and versatile pieces accented with intricate embroidery and patch-work make up Banjara. There is acuration of brocades, jamawars, silks, velvets and jacquards.

A palette of sandy browns, brick reds, moss greens and savannah yellows chronicles a decadent yet democratic narrative. From boardroom and bedroom to brunches and dinners, every outfit promises an AM-to-PM appeal, throw-on-and-go credibility, and is easy to accessorise in myriad ways.

Designer Ritu Kumar is always conscious and meticulous about research, and goes deep into a classical aesthetic. She begins at a strong aesthetic base. The range is about heritage textiles, indigenous crafts, signature patchwork and an eclectic mix of prints and patterns. A sun, fun and stun ideology has served as its design vocabulary, be it florals, playful Paisleys, unmatched colors or silhouettes that allow freedom of movement.

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15 September 2022, Mumbai:

Fashion Affair will be held in Mumbai, from October 7 to 9, 2022.

This business-to-customer shopping fair aims at bringing together a range of bridge-to-luxury brands for the festive season. The shopping fair will feature around 80 brands from across the country to showcase a wide range of festive wear styles for men, women, and children.

Product categories will include accessories, jewelry, footwear, handbags, gift items, handicrafts, homeware, and other festive goods. A curated selection of Lucknowi kurtas and palazzos will retail at the three-day event as well as an array of bridal wear. Though there will be a strong focus on weddings and bridal wear, casual wear will also feature. Both jewelry and clothing brands will be represented.

The event will also feature food stalls, entertainment, and a lifestyle section. A section of the event will also be dedicated to wedding fashion and event planning.

This is South Mumbai’s largest wedding, lifestyle, home décor, and luxury exhibition. Fashion Affair is designed to give small and medium brands from across India a platform from which to reach new customer demographics in Mumbai to expand their network and build their brand.

The event is also designed to offer metro shoppers a one-stop, multi-brand destination ahead of the autumn/ winter festive season. Fashion Affair was launched in 2015 and, since then, it has hosted several shopping editions annually.

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