07 October 2022, Mumbai:

Pooja Hegde is brand ambassador for Forever New. The partnership with her will enable Forever New to showcase some of the most elegant products from the world of fashion, style and glamour to a much larger audience of women in India aspiring to wear high fashion, high quality, and on-trend clothing.

Forever New, based in Australia, a women’s western apparel brand, blends modern and contemporary feminine trends with flattering silhouettes and classic styling backed by impeccable quality. The collection is famous for its timeless wardrobe staples as well as trending pieces. A Forever New woman dons a style that marks a moment and projects a stylish and classic statement every time she is out to attend a gathering or enjoy herself. From classic knitwear and workwear tops to luxe evening dresses, the brand has something to suit every style and every body type. There is hot pink for occasion wear and glamorous dresses in vivid blue, dark florals, and ravishing red for everyday go-to outfits. For a night out there is a fun mini dress with a bold gingham print or sleek ruched detailing. For a more casual get-together there is a vintage-inspired floral dress while luxe velvet or cut-out midi dresses are meant for high glam parties.

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29 September 2022, Mumbai:

Arya Giri’s new collection mixes fusion style silhouettes with sculptural necklines and delicate florals for a dramatic yet feminine effect.

The brand works with weavers across India, in Kanchipuram, Surat, and Bengal, to name a few, to create some of the fabrics. The duration of each piece is based on the intricacy of the jacquard incorporated and the technicalities of the fabrication but on average, it takes one to four months to weave.

The brand is positioned in the affordable luxury segment of the market and its designs are intended to be worn from day to night. AryaGiri is a luxury pret-wear label built out of India, a potpourri of nostalgia, fables, and memories wrapped into one. Every collection embarks on the odyssey of exploring Indian culture through the lens of a diaspora persona.

The brand is handwoven, handmade, and hand embroidered in India and epitomizes artisanship, quality, and emotion over trend. The brand currently retails from its dedicated e-commerce store as well as multi-brand fashion retailers Evoluzione in New Delhi and Chennai, Curato in India, and Flying Solo in the US. The plan is to expand the offering with children’s wear and leather goods. The brand has launched in the US too.

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12 October 2022, Mumbai:

Designer Rajesh Pratap Singh will close the upcoming Mumbai edition of Lakme Fashion Week.

The eponymous designer will showcase a collection inspired by entrepreneur Simone Tata, who spearheaded fashion week sponsor Lakmé’s move into makeup. The designer, who is also the creative director of Satya Paul, will present his latest collection under his own name on the runway on October 16. Singh’s collection, and fashion week finale, will celebrate 70 years of the Lakmé business and the vision of Simone Tata.

Lakmé’s latest launch, the Lakme Absolute Skin Dew Serum Foundation, an amalgamation of skincare and makeup, has also been an inspiration for the collection. Singh’s aim has been to channel the beauty narrative catalyzed by Lakme in India and contemporaries in Indian classics in the same way, in a fashion context.

Rajesh Pratap Singh has earlier presented eco-collection experimenting with and influenced by different parts of India, starting from fiber. The fiber was spun through hand spinning and through a mechanized process. The yarn was sourced from five different craft areas of India.

Lakme Fashion Week will run from October 12 to 16, 2022, in Mumbai, and will include a number of design contests and sustainable fashion initiatives as well as runway shows.

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06 October 2022, Mumbai:

The Fashion Design Council of India will hold a clothing sale event in Mumbai during Lakme Fashion Week.

Shoppers will be able to browse their favourite designer labels at up to 70 percent off. The business-to-customer sale will feature a wide array of luxury brands and up-and-coming designers to give brands the chance to widen their customer base while selling their stock at discounted rates.

The event is also designed to enable the general public to take part in the fashion week by visiting the venue and seeing work by participating designers.

Lakme Fashion Week will run from October 12 to 16, 2022, and will include a number of design contests and sustainable fashion initiatives as well as runway shows. From 33 designers in 2000 to a prestigious platform now showcasing over 200 labels, LFW has grown from strength to strength with each season.

Designers, talent, hair and makeup artists, sponsors, and showstoppers, all have played a role in making this platform what it is today.

Lakmé Fashion Week has earned renown as one of India’s most prestigious fashion shows that takes place twice a year, with the summer/resort show in the early months of the year, and the winter/festive show in August.

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28 September 2022, Mumbai:

Pero is showcasing its collections all over the world. The sustainable fashion brand recently completed a collection showcase in the US and has launched in Italy. Teasers of the collection in the US hinted at bright hues and vintage-style floral inspirations. The Italian showcase runs until October 20 and promotes the brand to the Italian market, where Pero already has a strong foothold through multi-brand women’s wear boutiques. From September 29 to October 4, 2022, Pero will present its upcoming collection in France.

Pero is expanding its international distribution network through multi-brand boutiques. Pero is a brand from Rajasthan, India.

Pero is known for its vibrant use of colour, whimsical layering, and blend of traditional Indian and global aesthetics manufactured with sustainable techniques. The characteristic of the brand lies in the weaving process, where fabric and materials transfer from the hands of one artisan to another, bringing alive the Indian culture of handcrafting and designing pieces that are different. Pero reinvents classical styles to contemporary buyer’s aesthetics; its sensitivities evoke an impeccable statement in daily dressing. The brand has worked with craftspeople to develop a style of crochet which can be used to join together scraps of fabric. The mix of crochet and panels of fabric creates intricate patterns in the brand’s signature bright color palette.

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08 October 2022, Mumbai:

Anamika Khanna will launch a new men’s wear offering at the forthcoming Lakme Fashion Week.

She will also present the latest collection of her youth-oriented brand AK-OK. The designer partnered with retail giant Reliance Brands to expand AK-OK in the Indian market. The brand AK-OK has evolved in recognition of rapidly changing lifestyles and has a design philosophy that is age and gender agnostic.

While the brand originates in India and holds intricate Indian nuances, every collection from AK-OK galvanizes design quirks and interesting silhouettes that transcend geographies. The aim is to present a unique design philosophy to Indian and global consumers.

AK-OK builds a world where it is completely okay to bring together the luxurious and the relaxed, to create a distinctly personal take on style and not be dictated by trends. Known for her traditional wear couture, Khanna has turned her attention to Gen Z and more experimental aesthetics with her ready-to-wear offering. The plan is to expand into categories like loungewear, home, accessories, and much more. Indian fashion brands are a strategic part of Reliance Brands’ luxury portfolio.

Lakme Fashion Week will run from October 12 to 16, 2022, in Mumbai, and will include a number of design contests and sustainable fashion initiatives as well as runway shows.

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06 October 2022, Mumbai:

Designer Anju Modi will showcase a collection made with Tencel Lyocell fibers at Lakme Fashion Week.

The collection titled Damayanti will not only pay homage to the works of renowned artist Raja Ravi Varma but is made with fibers produced from sustainably sourced wood by environmentally responsible processes.

The colourful and sustainable range will feature the versatile Tencel Lyocell and Modal fibers in an elegant collection of saris, lehenga-cholis as well as pre-stitched saris.

Known for their natural comfort, Tencel Lyocell fibers are versatile and can be combined with a wide range of textile fibers including cotton, wool, and silk which enhances their aesthetics and functionality. They are gentle on the skin with smooth, long-lasting softness, colour vibrancy, colour retention and efficient moisture absorption.

Lakme Fashion Week will be held in Mumbai, October 12 to 16, 2022. Lakméis India’s top color cosmetics and skincare brand and combines international cosmetic technology with an in-depth understanding of the Indian woman’s needs.

AnjuModi has a long-standing relationship with sustainable fashion and has played an integral role in reviving traditional Indian crafts and textiles while empowering rural communities and celebrating cultures across the country through her designs. The designer is creating her first ever collection with TencelLyocell and Modal fiber.

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27 September 2022, Mumbai:

Tasva has opened a store in Dehradun ,Uttarakhand in association with TarunTahiliani.

Ethnic men’swear brand Tasva is a part of Aditya Birla Fashion and Retail. TarunTahiliani is a fashion designer. The sprawling 3,376 sqft store with a stately facade and elegant interiors offers high-quality ethnic attire for men for festive occasions and weddings.

The collection showcases a variety of kurtas, bundis, sherwanis, bandhgalas, achkans, churidars, aligarhis, and other garments, all crafted with attention to detail and design. The assortment celebrates traditional crafts using a contemporary approach with fabrics ranging from silk to cotton to brocades. The collection, which is embellished with Ikat prints, Benarasi motifs, and Chikankari, explores pastel colours like mint green, ivory, and salmon pink, as well as softer tones of yellow to deep blues and tropical hues. Accessories includesafas, sarpeches, brooches, pocket squares, buttons, sehras, stoles, shawls, and footwear.

The store’s design and decor are in keeping with Tahiliani’s design ethos. The store aims at providing the Indian man a fabulously made, internationally constructed, comfortable, well-cut Indian brand with TarunTahiliani styling but with complete cost accessibility. It aims at transforming the experience of wearing traditional and fusion Indian apparel into one of unmatched comfort and style.

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