20 July 2022, Mumbai:

YouTube x e-commerce platform Shopify announced to let viewers buy products without leaving its website.

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It means, for example, that someone watching a video on YouTube might see a list of items on the page that a creator thinks they might be interested in.

If you’re watching a video on a technology YouTube channel, you might see gadgets that you can buy right from the page using Shopify.

Or you might see makeup products on a beauty channel. Creators can manage which products are included using the ‘Shopping’ tab in YouTube Studio.

CREDITS : CNBC (The news article has not been edited by DFU Publications staff)

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19 July 2022, Mumbai:

Plaeto, A known D2C footwear brand for children, has raised Rs40 crore in a Series A round of funding led by former Blackstone India private equity co-head Mathew Cyriac’s Florintree Advisors and other investors.

The communication campaign has been curated & developed by an innovative and nimble outfit.

RELATED NEWS .  A footwear brand 'Plaeto' signs Rahul Dravid as its brand ambassador and mentor 

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Plaeto is a result of extensive R&D to cater to the unique requirements of Indian children,” Ravi Kallayil, CEO and co-founder, Plaeto, said. His passion to support children and cultivate a culture of play has helped us immensely over the last few months.

CREDITS: MINT

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16 July 2022, Mumbai:

Unlike traditional e-commerce platforms, Snapdeal plans to focus only on the value shoppers. Snapdeal witnessed strong growth in the fashion and home categories during the financial year 2022.

The e-commerce platform has customized its assortment, pricing, and shopping journey to the needs of such shoppers.

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Snapdeal is India's value-focused online platform, which draws the bulk of its business from non-metro locations. With more than 72 percent of the orders flowing from buyers living in smaller cities and towns.

Sarvartha Kanchan, Vice President - Supply Chain Management and Customer Experience, Snapdeal said, “We endeavour to provide a delightful experience to our users at all touchpoints.

CREDITS: Fashion Network

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19 July 2022, Mumbai:

The United States Fashion Industry Association (USFIA) has released the ninth annual Fashion Industry Benchmarking Study, a survey of executives from over 30 leading fashion brands, retailers, importers, and wholesalers, including some of the largest brands and retailers in the country.

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Conducted in conjunction with Dr. Sheng Lu, Associate Professor in the University of Delaware Department of Fashion & Apparel Studies, the survey asked respondents about the business outlook, sourcing practices, utilization of Free Trade Agreements and preference programs, and views on trade policy.

This year’s study finds that most respondents (77 percent) feel at least somewhat optimistic about the next five years, despite the current short-term challenges. Nearly all respondents—97 percent—plan to increase hiring over the next five years.

As the industry continues to recover from the global pandemic shutdown, more than 90 percent of respondents expect their sourcing value or volume to grow in 2022.

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15 July 2022, Mumbai:

A direct-to-consumer platform Couldtailor has entered the offline market with the launch of two exclusive brand outlets (EBO) in south India.

A direct-to-consumer platform Cloud Tailor plans to expand its personalized fashion fulfillment centres across eight Indian cities besides growing its technology team and marketplace business models.

RELATED NEWS .  Cloud Tailor to expand personalized 'fashion fulfillment centres network'

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The project will disrupt the D2C fashion space through technology and cultivate consumer relationships across the globe with those seeking quality. The partnership will make Cloud Tailor a D2C brand to reckon with in the personalized fashion sector, says Ashwani Singh, 35North Ventures.

Founded in December 2020, Cloud Tailor is the brainchild of Hyderabad-based wife-and-husband duo, Susmitha, and Rudra Pratap. Cloud Tailor claims that it will be operational across 20 cities in the coming two quarters.

CREDITS: Fashion Network

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19 July 2022, Mumbai:

Fashions Fade, Pulse is Eternal - Activewear by Language.

Pulse by Language is an exclusive collection of stylish activewear designed for people on the move. The collection offers a wide range of extremely lightweight footwear that keep your feet comfortable all day long. Pulse has a pair for every individual who is looking for something bold, modern, and street-ready.

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Pulse is specifically designed to combine style and comfort to help you move around with ease. The collection features fashionable activewear made of breathable fabric and equipped with ultra-soft advanced cushioning and memory foam footbeds that take the shape of your feet, thus elating you with every step!

It is the perfect choice for those with an active lifestyle. Explore Pulse by Language at its exclusive brand outlets at Nungambakkam, Chennai, VR Mall Chennai, Express Avenue Chennai, Sarath City Mall Hyderabad.

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17 July 2022, Mumbai:

DAY ONE AT PURE LONDON BUOYANT AS BUYERS RETURN IN FORCE TO OLYMPIA

Purely Sustainable and Pure Edge Launches Announced.

Pure London, the UK’s leading fashion buying show, welcomed thousands of retailers from across the UK including Hoopers, Øst London, Jane Young, Agatha Boutique, McElhinneys, N Shelly, LilyRose Boutique, Charcoal Grey Boutique, Ocean Blue, Pearl & Grace, Libellula, White Feather Sherborne, Sirene, and Loulou Boutique, despite the soaring temperatures outside. With its new modern cooling system keeping Olympia cool, the buyers commented on how delighted they were to be back at the show and exhibitors were upbeat about the high calibre of visitors.

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Roberta and Carl Jacklin from Agatha Boutique, Lincoln said: “The way the show has been organised is fantastic, we like how it is divided into destinations and the vibe of the show is really good. We come every season to see if there are any new brands that we have missed or any trends to be alerted to. Post pandemic, it’s nice to be able to see and feel brands rather than doing your buying on Zoom.”

Lara Kinnett from Newmarket-based store Martha V commented on the importance of in-person business: “It’s so important that we’re back, face to face, but more than that, being able to touch and feel the garments and have all the exhibitors in one place; it lets you see the bigger picture.”

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13 July 2022, Mumbai:

Khadim India Ltd, the second-largest retail footwear brand launches its First Flagship Airport store in the domestic departure terminal at Netaji Subhas Chandra Bose International Airport, Kolkata to mark its foray into travel retail.

The store is part of the company’s strategic growth plan of retail expansion as the brand has witnessed substantial demand for its products across the markets in India.

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Over the years the airport retailing market has evolved significantly due to the increase in passenger traffic. People are also spending more time before boarding their flight due to early check-in times at the airport.

The brand store will capitalise on the opportunity of a high volume of assured customer base travelling round the clock.

The company’s focus efforts will be to provide travellers with an enhanced footwear shopping experience.

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