Puducherry-headquartered leather brand Hidesign plans to focus on e-commerce exports through the Amazon Global Selling platform particularly in developed markets. The decision to use the Amazon platform in markets like the UK, US, Germany and Australia among others was taken following the twin squeeze of high overheads in global markets and sales disruption due to the pandemic.
As per Economic Times, the brand’s switch to the Amazon platform will complement its brick-and-mortar strategy for neighborhood export markets. Hidesign is sticking to the store-led approach in markets like Sri Lanka where it has a ‘three-store tie up’ and in Nepal where it has a ‘similar arrangement. The company has a tieup with Noon for e-commerce presence in Middle East and Egypt.
With profitability taking a hit, the brand is also cutting back it's presence in airport retail which suffered as air travel was down drastically due to the pandemic.
It closed 20 stores, many in airports, and have opened 6 new ones and tied up with Fabindia to have a more comprehensive high street presence.
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