Cricketer Rishab Pant has been signed as the brand ambassador by The Pant Project, a customized e-tailor brand.
As per Fashion Network, the Pant Project is looking to make deeper inroads in the custom wear market in India and banking on Pant’s popularity to drive sales across the country. It is a homegrown brand and its PanT20 collection is named after Rohit Pant.
Rishabh Pants says, the Pant Project’s new collection helps consumers move around comfortably while looking dapper at the same time. The brand was launched in India in October 2020 during COVID and offers a full-service e-tailor solution for custom-made pants for men across India.
The brand’s ambition to be India’s #1 Direct-to-Consumer Clothing Brand and the world’s leading new-age E-Tailor comes at a time when people are preferring an online shopping experience from the comfort and safety of their homes.
