Mango to expand India presence

Mango continues to expand in the Indian market through its franchise partner, Myntra. The brand plans to open 10 new retail outlets before the year end. The first of these outlets will open in early October in the Infinity Mall in Mumbai. Other outlets will be opened in iconic department stores located in the cities of Ahmedabad, Jaipur and Delhi, at Kapsons department stores in Chandigarh and Ludhiana, along with standalone stores Hyderabad, Surat and Lucknow. In all, Mango plans to open 29 stores in India, making India the second-highest number of stores in Asia.

Mango’s partnership with Myntra began in 2014, when the retailer helped the brand accelerate its online business in India. Following the success of this venture, a new agreement was signed in 2017 according to which Myntra continues to assist brand expansion in India. Currently, Mango is present in around 200 stores in 15 markets, including China, Taiwan, Singapore, Hong Kong, Vietnam, Indonesia, the Philippines and, since 2020, the Maldives.