Myntra to focus on ethnic in 2020 festive season

Myntra plans to make the 2020 festive season the largest ever with a big focus on ethnic wear and sharp pricing. The country's largest e-tailer has curated special ethnic wear collections from all regions for the season. It has also started working with influencers and is now the third most engaging app in terms of video. Another of the e-tailer’s plan includes launching self-grooming videos for the season. It will also launch around 9 lakh styles across 3000 brands.

The WFH category introduced by Myntra is still trending and is geared more towards athleisure and casual wear rather than formal wear. A large number of organizations have adapted to this as the new normal and have begun investing in the overall well-being of their employees and are giving them that space to be comfortable while working from home.