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Reliance Retail plans to strengthen its online platform Ajio by showcasing products of 30,000 artisans from across India. This festive season, the company showcased more than 40,000 artisan-crafted products representing over 600 art forms across a wide spectrum of clothing, textiles, handicrafts, and handmade natural goods.
Reliance plans to expand its product portfolio by adding more sellers in future. Its diversity of sourcing from across the length and breadth of India has helped the company not only create a stunning portfolio but also employ over 30,000 skilled artisans across the country.
The retail initiative of the Reliance Group, Reliance Retail has, in a short period of time, forged strong and enduring bonds with millions of consumers by providing them unlimited choice, outstanding value proposition, superior quality and unmatched experience across all its stores.
Reliance Retail has adopted a multi-prong strategy and operates chain of neighbourhood stores, supermarkets, wholesale cash & carry stores, specialty stores and online stores and has democratized access to a variety of products and services across diverse segments for Indian consumers.
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