Shoppers Stop partners Accenture to boost online sales

Multi-brand fashion and beauty retailer Shoppers Stop has partnered with digital retail specialist Accenture to boost its online sales over numerous retail channels and transform its digital offering.

Shoppers Stop is harnessing Accenture’s knowledge and experience in real-time data and analytics across the value chain of a business to strengthen its digital platform, the business announced. As online shopping continues to grow in popularity in the fashion and beauty categories, Shoppers Stop aims to tap into this and increase its market share in the sectors and transition from a primarily brick-and-mortar business to an omnichannel business.

Venu Nair, Managing Director and CEO, Shoppers Stop says, the company aims to achieve significant profitable growth in its digital commerce revenues over the next three years.SameerAmte, Managing Director, Accenture adds, this scalable digital commerce transformation program will help Shoppers Stop respond to emerging customer needs and realize new marketplace opportunities