Flipkart launches integrated program for D2C brands

9th September 2021, Mumbai:

Walmart-owned e-commerce platform Flipkart has launched an integrated program to help D2C brands move into next phase of growth. Called, ‘Flipkart Boost’, this program will enable Flipkart to select brands and provide necessary support to help them scale up their presence in the market. The selected brands will also be able to secure potential funding from a network of leading venture capital funds including A91 Partners, DSG Consumer Partners, Fireside Ventures, Matrix Partners India, Sequoia Capital India, and Stellaris Venture Partners.

Ravi Iyer, Senior Vice President and Head -Corporate Development, Flipkart says, the onset of the pandemic and resulting rise of direct-to-consumer brands have boosted the MSME sector in India. The growing popularity of digital-first brands driven by a focus on specific customer needs demonstrates immense market potential. With the Flipkart Boost Program, the e-commerce company aims to build and nurture these growing customer-focused businesses by providing them relevant mentoring that covers access to a network of investors, market intelligence, scalability programs, and marketing engagements. To enroll in the ‘Flipkart Boost’ program, brands can apply directly on the Flipkart seller platform, of which 100 brands will be chosen for the program this year.

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