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Myntra collaborates with RCB

Myntra has collaborated with Royal Challengers Bangalore (RCB) to be their exclusive fashion partners for the T20 cricketing event. The association mandate RCB to display Myntra’s logo on the upper right chest of RCB’s jersey throughout the tournament. Through this partnership, Myntra aims to be the one-stop destination for cricket fans with a host of interactive engagements - virtual meet and greet with RCB marquee players for Myntra Insiders and customers of Myntra, on-app gamification, fan contests, social media engagements, etc.

Myntra will also host a range of the latest cricket merchandise on the store, and give ardent fans a chance to get their hands on the latest RCB jersey to join the excitement. An Indian fashion e-commerce company headquartered in Bengaluru, Myntra was founded in 2007 to sell personalized gift items. The company was acquired by Flipkart in May 2014.

KVIC strengthens e-commerce platform with new categories

Khadi and Village Industries Commission (KVIC) has strengthened its e-commerce platform with the addition of new product categories. KVIC’s e-store started selling products online from July 7 with Khadi face masks and added over 180 products over the last months serving 4000 customers across India.

Going forward, KVIC plans to 10 new products to its online inventory daily and set a target of 1000 products by October 2 this year. The online sale of Khadi products is a big push to Swadeshi and aims at empowering the local artisans. Khadi’s e-market portal is providing artisans an additional platform to sell their goods. Since the launch of its website, KVIC said it has received online orders from 31 states and Union Territories The online portal was developed in-house by KVIC.

UP to launch exclusive retail outlets for ethnic products

The Uttar Pradesh government is planning to launch exclusive retail outlets to market the state’s pool of ethnic products. While, a majority of these outlets would be set up in UP, stores will also be launched in other states. A standard outlet will span 100 sq. mt. at prominent markets, shopping malls, airports, railway stations etc. Under the scheme, which will be partly financially supported by the state government, any government, semi-government or private organization can apply to run these proposed outlets.

The stores will be launched under the flagship One District-One Product (ODOP) scheme of the Adityanath government. In order to promote indigenous handicrafts under the ODOP programme, the state has already been firming up alliances with organisations and companies, including ecommerce biggies such as Amazon and eBay to provide a global marketing platform to such products, which include leather goods, textiles, wood carvings, brassware, glassware, marble products, carpets etc.

Meanwhile, the products lined up for promotion in the first phase by the state comprise ethnic fabrics and textiles such as Chikan and Khadi, home decor, perfumes, carpets, leather products, handicrafts, etc.

Amazon India adds five sort centres

Amazon India is adding five sort centres and expanding eight such existing facilities in the country to strengthen its capacity ahead of the festive season.

The five new sort centres will be launched in Visakhapatnam, Farukhnagar, Bengaluru, Mumbai and Ahmedabad, a statement said.

Apart from these new buildings, Amazon India will also expand eight existing sort centres to increase its overall sortation area to more than 2.2 million square feet, across 19 states, it added.

"With this expansion, Amazon India will strengthen its delivery speed and connectivity for customers and sellers, ahead of the festive season," the statement said.

Amazon's sort centres segregate customer packages before they are shipped to delivery stations. The sortation happens based on the location and mode of transportation of the package to customers. A key element of Amazon's logistics network, these sort centres leverage technology and automation to increase the speed of transporting packages for customers and sellers in the country.

In July this year, Amazon India had also announced expansion plans for its warehousing network by adding 10 new fulfilment centres and expansion of five existing buildings.

Tarun Tahiliani launches new collection

Designer Tarun Tahiliani launched his new collection ‘Infinite’ as part of the sixteenth edition of the Blenders Pride Fashion Tour.

Tahiliani’s multi-media fashion showcase was broadcast online on Instagram Live with Blenders Pride Fashion Tour on September 10. To celebrate Tahiliani’s 25 years in fashion, 25 models walked the socially-distanced runway in a range of the designer’s signature occasion and traditional wear.

Tahiliani partnered with Shriparamani Jewels and models wore an array of statement, traditional jewellery. The showcase’s luxury partner was Swarovski and the show was managed by White Mkg, Tahiliani shared on his brand’s Facebook page.

Tahiliani had presented his first ever digital showcase ‘Pieces of You’ in July this year. The designer also recently launched a collection of hand embroidered clutch bags designed to compliment his latest occasion wear collection.

Infidigit, Myntra bag two marketing wards

Infidigit, a Mumbai-based SEO agency in India, and Myntra bagged two gold awards for successful campaign to drive revenue growth via SEO in Myntra's kids category. They were awarded with Indian Digital Marketing Awards 2020 - Best SEO For Website/Universal Search Ranking and SEM Strategy and mCube Awards 2020 - Best Search Marketing Campaign

Infidigit has been collaborating with Myntra on the SEO front for a long time now. It is due to their combined and consistent efforts that various SEO strategies have left a massive impact on Myntra's digital footprint. The duo had previously received multiple awards for its search marketing campaigns in 2019 and 2018 too.

These awards include wins at previous editions of mCube and IDMA awards. Due to these accomplishments and zeal to be innovative, Infidigit has made a name for itself when it comes to Enterprise SEO services across industries.

Bestseller India makes unexpected profit

Bestseller India has made an unexpected profit in the latest year, despite the pandemic. The better-than-expected outcome means it will avoid its first-ever annual loss.

It also means it has been able to pay back the DKK81 million (€10.9 million) support package it received from the Danish government earlier this year.

The company also owns the Only and Selected brands, as well as a raft of other fashion labels.

Another upside of the fact that the firm remains profitable is that it’s also “gradually looking into recruitment – both in terms of rehiring colleagues and identifying new candidates”.

The company employs around 17,000 people globally with 3,300 of them being in its domestic Danish market. At the height of the pandemic, it laid off 750 people. The firm’s final accounts will close in October.

Payal Singhal opens new store in Mumbai

Designer Payal Singhal has opened a new flagship store at D7 in Mumbai to house her eponymous brand’s various lines including womenswear, menswear, children’s wear, and accessories.

The brand held a digital launch party for the store opening on September 10 as certain social distancing regulations remain that would prevent an in-store launch party. The ‘PS D7 Digital Launch Party’ on Instagram was held in collaboration with numerous fashion influencers who also posted their own photos to announce the store launch.

The store has a dedicated section for bridal wear with bridal consultations available for customers. The store launch also comes in time for the brand’s upcoming autumn collection launch.

Lovable Lingerie posts Rs 4.22 crore loss in Q1

10th September 2021, Mumbai:

Lovable Lingerie posted net loss of Rs 4.22 crore for the period ended June 30, 2020, as against net profit of Rs 3.24 crore for the period ended March 31, 2020. The total income of the lingerie maker declined to Rs 6.68 crore during the period ended June 30, 2020 as compared to Rs.11.43 crore during the period ended March 31, 2020.

Lovable Lingerie | A Daisy Chain Dream

It reported EPS of Rs.2.86 for the period ended June 30, 2020, as compared to Rs 2.20 for the period ended March 31, 2020. On a yearly basis, the total income of Lovable Lingerie declined to Rs 6.68 crore during the period ended June 30, 2020, as compared to Rs.53.05 crore during the period ended June 30, 2019.

The company posted net loss of Rs 4.22 crore for the period ended June 30, 2020, as against net profit of Rs.3.55 crore for the period ended June 30, 2019.

The company reported EPS of Rs 2.86 for the period ended June 30, 2020 as compared to Rs.2.40 for the period ended June 30, 2019.

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Lovable Lingerie posts Rs 4.22 crore loss in Q1

Surat business urge centre to run special trains for migrant workers

Businessmen in Surat are trying to get workers back from Odisha by requesting Chief Minister Naveen Patnaik to further urge the Centre to run special trains for workers.

A couple of days back, a bus with labourers, met with an accident while returning from Odisha following which eight workers lost their lives. Hence, businessmen here are trying to get in touch with the Central government for the trains from Odisha to Surat.

Mayur Golwala, Secretary, Sachin Gujarat Industrial Development Corporation (GIDC), said, around six lakh people work in the industry in Surat. Out of these around 50 per cent workers are from Odisha."

If the train service from Odisha starts, laborers in large numbers will be able to come back. The state government should also urge the Centre to resume train services. The industry which is running on 20 per cent to 30 per cent operations will reach 60 per cent to 70 per cent of if they return and boost the work of the industry.

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