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Lifestyle brand Iconic names ODN as new e-commerce content partner

Renowned fashion and lifestyle brand, Iconic has named Open Doors Now (ODN) Digital Services as its new e-commerce creative and content partner. The brands collaboration with ODN extends to its in-house brand and a selection of prestigious international luxury brands such as Gant, True Religion, Just Cavalli, DKNY, Antony Morato, Elle, Lindbergh, and Brunn & Stengade.

Ujjawal Kothari, Assistant Vice President - E-commerce and Social Media, Iconic, states, ODN's involvement would expedite the launch of products and enhance the shopping experience for customers. Kothari emphasised the importance of delivering accurate, informative, and visually appealing content, aligning with the brand's ethos.

ODN's role encompasses the creation and deployment of comprehensive e-commerce product detail page (PDP) content for Iconic. This involves conceptualising and executing e-commerce catalogue shoots, crafting search-friendly and optimized product descriptions, launching listings on various online marketplaces, and ensuring consistent content deployment across channels.
Narinder Mahajan, Co-founder, ODN, adds, the company is dedicated to showcasing each brand's unique identity while amplifying their online presence.

For Iconic, it focuses on maximising sales and engagement through content strategy and the creation of compelling commerce content.

Operating in fashion, innovation, and lifestyle segments, Iconic serves its customers through an e-commerce platform and a network of over 25 retail outlets across various cities, including Delhi, Gurgaon, Noida, Bengaluru, Hyderabad, Ahmedabad, Bhubaneshwar, Jaipur, Jodhpur, Udaipur, Ludhiana, and Mumbai.

Established in 2015, ODN collaborates with more than 500 brands, including industry giants like Amazon, Flipkart, Nykaa, Myntra, Tata Cliq, as well as renowned names such as Fossil, United Colors of Benetton, Duroflex, and TTK Prestige.

Lifestyle brand Iconic names ODN as new e-commerce content partner

Department store chain Lifestyle opens first store in Ahmedabad

Landmark Group’s department store chain, Lifestyle has entered the Aurangabad market with the brand’s first store in the Prozone Mall on API Road.

Spread across 22,000 sq ft, the store is the Lifestyle’s 19th store in Maharashtra and 112th in India. Offering an omnichannel experience, the store boasts of features like self-checkout and ‘click and collect’ that allows customers to order online and pick up from a Lifestyle store of their choice.

In the upcoming financial year, Lifestyle plans add 4-5 more stores in Gujarat and Maharashtra. These will include stores in new towns as well as new catchments in existing cities, says Vivek Thilakan, Senior Vice President-Operations (West), Lifestyle International.

A large format department store, Lifestyle offers apparel, footwear, children’s wear and toys, furniture and home furnishings, and personal grooming.  A Lifestyle store is typically spread across 20,000 – 50,000 sq. ft. depending on the location and assortments.

The brand houses more than 350 national and international brands including Louis Philippe, Van Heusen, Arrow, Park Avenue, Benetton, Nike, Adidas, Allen Solly, Levis, Tommy Hilfiger, Swatch, Tissot, and Tag Heuer.
In May 2023, the department store chain opened its 100th store. In the next four years, it plans to open at least 50 new stores across the country.

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Nykaa launches 175th in Mumbai

India's leading beauty and lifestyle destination, Nykaa inaugurated its 175th store, a new Luxe outlet in Bandra, Mumbai.
Spanning 2,500 sq ft across two floors, the store offers an immersive beauty experience that underscores the importance of physical spaces in the discovery of luxury beauty products.
A haven for beauty enthusiasts, the store boasts an impressive array of exclusive brands and personalised beauty service including cutting-edge skin consultations utilising the latest skin analyser technology. Customers can indulge in a luxurious experience at Aveda's Dry Bar for exquisite hair treatments and explore Dyson's revolutionary hair styling tools.
The shelves of the store are adorned with exclusive brands such as Charlotte Tilbury, Urban Decay, Kay Beauty, Nykaa Cosmetics, The Ordinary, Kiehl's, Murad, Dr. Barbara Sturm, and YSL Beauty, alongside esteemed names like MAC, Estee Lauder, Lancome, Carolina Herrera, Benefit Cosmetics, and Laneige.
Nykaa opened its first store at Terminal 3 of Delhi's Indira Gandhi International Airport in 2014. Its new store in Mumbai epitomises the e-tailer’s belief in the potency of physical retail, characterised by innovation and a steadfastly customer-centric approach that continues to redefine the beauty retail landscape in India.

Nykaa launches 175th in Mumbai

Fabindia champions India’s 5F vision at Bharat Tex 2024

A renowned indigenous lifestyle brand, Fabindia championed India's 5F vision at the Bharat Tex Global Textile Expo 2024. This vision, spearheaded by PM Narendra Modi, embodies a comprehensive approach to the textile industry, encompassing sustainability, innovation, and global competitiveness. Since its inception in 1960, Fabindia has been a trailblazer in driving positive change across the entire value chain.

Under the banner of its ESG campaign 'Designed for Impact - Community, Process, and Products,' Fabindia showcased the vibrant tapestry of Indian craftsmanship, celebrating textiles for apparel and home. Rooted in Indian heritage and culture, the brand is fortified by sustainable practices, actively exploring new avenues in recycling and upcycling, from exquisite home furnishings to timeless apparel pieces.

The brand's participation in the expo aimed to celebrate Indian artisans' unparalleled craftsmanship while emphasising its dedication to community development and innovation. At the expo, Fabindia showcased its diverse offerings in both apparel and home collections. From mesmerising handblock prints to elegant embroideries and magnificent weaves, the brand remains steadfast in its eco-conscious processes, empowering over 55,000 artisans across various clusters.

FabHome's collection featured exquisite handwoven rugs known as Panja Dhurries, timeless upholstery options, and exquisitely crafted curtains and cushions, adding character to any space. Additionally, Fabindia presented unique offerings like 'Shunya' and 'Punh,' upcycled from discarded single-use plastic bottles and fabric leftovers from production, respectively, showcasing the brand's commitment to creating a positive impact on society and the environment.

Fabindia champions India’s 5F vision at Bharat Tex 2024

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