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1. India's Gen-Z, the new consumer powerhouse that’s reshaping retail markets ...
(Apparel)
11 September 2024, Mumbai India's Gen-Z, the cohort born between the mid-1990s and early 2010s, is rapidly emerging as a dominant force in the consumer landscape. Their distinct preferences and behavior ...
Created on 11 September 2024
2. Myntra's Gen-Z Ambassadors: Khushi Kapoor & Vedang Raina ...
(Start-Up)
... FWD. Ultimate ‘Fashion Destination’ This innovative fashion experience is designed exclusively for Gen-Z, offering a vast collection of 67,000+ styles from over 500 popular global brands for both men ...
Created on 31 July 2023
3. Kartik Aryan Joins Euro Fashion Inners to tap into Gen-Z ...
(Brands-To-Retail)
...  the Gen-Z and millennial demographics. Recognizing the influence of these younger consumer segments, the brand intends to expand its market reach and establish a stronger foothold in the premium innerwea ...
Created on 16 May 2023
4. The 15-Minute Wardrobe: Is instant fashion the new normal in India?
(Fashion)
... al and Gen-Z shopping behaviour," notes an Apparel Strategy Lead at a prominent q-commerce firm. This sentiment is backed by statistics, with some Qcommerce platforms reporting 7X growth in apparel ord ...
Created on 04 June 2025
5. Actress Ananya Pandey chosen as Chanel’s first brand ambassador from India
(Brands-To-Retail)
...  fashion and film industries.   Fashion Guru At 26, Panday has emerged as a prominent Gen-Z style icon. In a short span, the actress has become a familiar face on red carpets and magazine covers, recognize ...
Created on 16 April 2025
6. V-Mart Retail launches Fresh Fashion Fits Collection for Spring-Summer 2025
(Apparel)
... a burst of color and a touch of breezy elegance, catering to the tastes of its Gen-Z audience. Vineet Jain, COO, V-Mart Retail, states, a celebration of self-expression and individuality, V-Mart’s new ...
Created on 22 February 2025
7. D2C brands spice up India's fashion & apparel sector
(Apparel)
... rds in women's fitness apparel. Denim-focused brands like Freakins are capturing the Gen-Z market with trendy yet affordable options. Custom apparel companies such as The Pant Project and Bombay Shirt Co ...
Created on 10 February 2025
8. India’s fashion and apparel market to rebound in FY26: Ind-Ra report
(Apparel)
...  influence of Gen Z on consumption patterns, organized retail will continue to gain market share with fast fashion, ethnic wear, and luxury outperforming other categories. Social media's impact and Gen- ...
Created on 28 January 2025
9. Narendra Kumar launches new fashion brand, ‘Ura Street’ targeting Gen Z consumers
(Apparel)
29 October 2024, Mumbai In collaboration with Puneet Bajaj, CEO, Shakti Brandz, fashion designer Narendra Kumar has introduced a new fashion brand titled, Ura Street. Targeted toward Gen-Z and late ...
Created on 29 October 2024
10. VIP Clothing adds Kerala Blasters Football Club as associate sponsor
(Apparel)
To enhance its visibility amongst millennials and Gen-Z, VIP Clothing has roped in Indian Super League (ISL)’s Kerala Blasters Football Club, as their associate sponsor for the season. The company recently ...
Created on 15 October 2024
11. Apparel retail market to thrive amidst rising incomes and urbanization: Centrum Research
(Retail)
...  says, the apparel market is poised to continue growth, driven by favorable demographics, increasing incomes, and a growing demand for affordable fashion, particularly among Gen-Z consumers. The organize ...
Created on 30 September 2024
12. Rising incomes, increasing demand to drive resurgence of value fashion market in India
(Apparel)
 17 September 2024, Mumbai Driven by rising incomes, favorable demographics, and increasing demand for affordable fashion, particularly among Gen-Z consumers, the market for value fashion in India is ...
Created on 17 September 2024
13. Madame launches new Bridgerton-inspired capsule collection
(Apparel)
... s a range of A-line dresses in premium fabrics and delicate florals. It also offers t-shirts with gold-colored lettering and rhinestone accents for Gen-Z customers, allowing them to add a Bridgerton fla ...
Created on 27 June 2024
14. Myntra launches inaugural edition of ‘Myntra Trend Index
(Retail)
... rt purchases, and Bengaluru emerging as the 'Dress Capital'. Millennials and Gen-Zs showcased their distinct fashion preferences, with smart polos and fusion co-ords gaining traction among the former, ...
Created on 29 April 2024
15. Lee launches new collection of women’s denims
(Brands-To-Retail)
... from the denim fabric with unique embellishments. Targeting Gen-Z customers, the collection is priced between Rs 7,999 and Rs 16,999 and will be sold in Lee stores and online. Collaborating with an Indian ...
Created on 02 April 2024
16. Fashion's Metamorphosis: Winners and Challengers Emerge in India's 2023 Apparel Arena
(Fashion)
... d perfectly to Gen-Z preferences. Value-Driven Victors: Brands like Max Fashion and Ajio capitalized on the ongoing focus on affordability and value. Their wide range of styles at accessible price poin ...
Created on 03 January 2024
17. Black White Orange to develop merchandise licensing for Playboy in India
(Brands-To-Retail)
...  of the Gen-Z and millennial consumer mindset position it well to thrive in the Indian market. Mitali Desai, Co-founder of Black White Orange, emphasizes the partnership will leverage Playboy's assets, includi ...
Created on 23 November 2023
18. Ranveer Singh energizes Lavie Sport campaign
(Brands-To-Retail)
... tics and functionality, tapping into Gen-Z's language and style. As this generation enters the workforce, fashion accessories like these are set to become personal statements. Makani Creatives, with a  ...
Created on 27 September 2023
19. Akshay Kumar launches Force IX in Noida
(Retail)
... ding martyrs' families. The store offers a comprehensive range of athleisure wear and accessories, appealing to the Gen-Z generation.    ...
Created on 16 September 2023
20. Online fashion markets set to grow into a $10 billion industry by 2028
(Retail)
With India continuing to have one of the youngest populations in the world, most digital-first fashion and lifestyle mid-market online brands being steered forward by Gen-Z and millennial shoppers, is ...
Created on 12 September 2023