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1. India's Gen-Z, the new consumer powerhouse that’s reshaping retail markets ...
(Apparel)
11 September 2024, Mumbai India's Gen-Z, the cohort born between the mid-1990s and early 2010s, is rapidly emerging as a dominant force in the consumer landscape. Their distinct preferences and behavior ...
Created on 11 September 2024
2. Myntra's Gen-Z Ambassadors: Khushi Kapoor & Vedang Raina ...
(Start-Up)
... FWD. Ultimate ‘Fashion Destination’ This innovative fashion experience is designed exclusively for Gen-Z, offering a vast collection of 67,000+ styles from over 500 popular global brands for both men ...
Created on 31 July 2023
3. Kartik Aryan Joins Euro Fashion Inners to tap into Gen-Z ...
(Brands-To-Retail)
...  the Gen-Z and millennial demographics. Recognizing the influence of these younger consumer segments, the brand intends to expand its market reach and establish a stronger foothold in the premium innerwea ...
Created on 16 May 2023
4. Narendra Kumar launches new fashion brand, ‘Ura Street’ targeting Gen Z consumers
(Apparel)
29 October 2024, Mumbai In collaboration with Puneet Bajaj, CEO, Shakti Brandz, fashion designer Narendra Kumar has introduced a new fashion brand titled, Ura Street. Targeted toward Gen-Z and late ...
Created on 29 October 2024
5. VIP Clothing adds Kerala Blasters Football Club as associate sponsor
(Apparel)
To enhance its visibility amongst millennials and Gen-Z, VIP Clothing has roped in Indian Super League (ISL)’s Kerala Blasters Football Club, as their associate sponsor for the season. The company recently ...
Created on 15 October 2024
6. Apparel retail market to thrive amidst rising incomes and urbanization: Centrum Research
(Retail)
...  says, the apparel market is poised to continue growth, driven by favorable demographics, increasing incomes, and a growing demand for affordable fashion, particularly among Gen-Z consumers. The organize ...
Created on 30 September 2024
7. Rising incomes, increasing demand to drive resurgence of value fashion market in India
(Apparel)
 17 September 2024, Mumbai Driven by rising incomes, favorable demographics, and increasing demand for affordable fashion, particularly among Gen-Z consumers, the market for value fashion in India is ...
Created on 17 September 2024
8. Madame launches new Bridgerton-inspired capsule collection
(Apparel)
... s a range of A-line dresses in premium fabrics and delicate florals. It also offers t-shirts with gold-colored lettering and rhinestone accents for Gen-Z customers, allowing them to add a Bridgerton fla ...
Created on 27 June 2024
9. Myntra launches inaugural edition of ‘Myntra Trend Index
(Retail)
... rt purchases, and Bengaluru emerging as the 'Dress Capital'. Millennials and Gen-Zs showcased their distinct fashion preferences, with smart polos and fusion co-ords gaining traction among the former, ...
Created on 29 April 2024
10. Lee launches new collection of women’s denims
(Brands-To-Retail)
... from the denim fabric with unique embellishments. Targeting Gen-Z customers, the collection is priced between Rs 7,999 and Rs 16,999 and will be sold in Lee stores and online. Collaborating with an Indian ...
Created on 02 April 2024
11. Fashion's Metamorphosis: Winners and Challengers Emerge in India's 2023 Apparel Arena
(Fashion)
... d perfectly to Gen-Z preferences. Value-Driven Victors: Brands like Max Fashion and Ajio capitalized on the ongoing focus on affordability and value. Their wide range of styles at accessible price poin ...
Created on 03 January 2024
12. Black White Orange to develop merchandise licensing for Playboy in India
(Brands-To-Retail)
...  of the Gen-Z and millennial consumer mindset position it well to thrive in the Indian market. Mitali Desai, Co-founder of Black White Orange, emphasizes the partnership will leverage Playboy's assets, includi ...
Created on 23 November 2023
13. Ranveer Singh energizes Lavie Sport campaign
(Brands-To-Retail)
... tics and functionality, tapping into Gen-Z's language and style. As this generation enters the workforce, fashion accessories like these are set to become personal statements. Makani Creatives, with a  ...
Created on 27 September 2023
14. Akshay Kumar launches Force IX in Noida
(Retail)
... ding martyrs' families. The store offers a comprehensive range of athleisure wear and accessories, appealing to the Gen-Z generation.    ...
Created on 16 September 2023
15. Online fashion markets set to grow into a $10 billion industry by 2028
(Retail)
With India continuing to have one of the youngest populations in the world, most digital-first fashion and lifestyle mid-market online brands being steered forward by Gen-Z and millennial shoppers, is ...
Created on 12 September 2023
16. Myntra takes on Indian fashion e-com market with 'Fwd' launch
(Start-Up)
 03 May 2023, Mumbai  Myntra, one of India's leading fashion e-commerce platforms, has recently launched a new feature called 'Fwd' aimed at providing an immersive fashion experience for its Gen-Z customer ...
Created on 03 May 2023
17. Indian retail industry-Perspective
(Article)
... er the Gen-Z, tech-savvy, and millennial consumer-driven markets, retailers are flooding the market in droves with investments in cutting-edge technology. According to a Forbes report, global investme ...
Created on 02 May 2023
18. The Quick Commerce: Fast Fashion Gets Faster
(Article)
... market expected to grow 15 times by 2025, reaching a market size of close to $5.5 billion. Millennials and Gen-Z consumers from mid to high-income households in metro and tier-1 cities are generating  ...
Created on 26 April 2023
19. Nykaa Fashion introduces streetwear label
(Start-Up)
 09 February 2023, Mumbai Nykaa Fashion is offering consumers a new Gen-Z-focused label called Mixt. Mixt offers streetwear-inspired modern apparel options such as bodysuits, corsets, jumpsuits, jackets, ...
Created on 09 February 2023
20. Kartik Aryan represents Superdry
(Brands-To-Retail)
... of a younger demographic within the Gen-Z community. The new collection featuring the actor as the face of the brand offers an array of Superdry signature styles, including biker and puffer jackets, ...
Created on 03 December 2022