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1. realme partners with LFW once again ...
(Lifestyle)
22 September 2022, Mumbai: Tech brand realme is collaborating with Lakme Fashion Week once more this season to present an elevated and in-depth exploration of trendy style through world-class fashion ...
Created on 22 September 2022
2. realme Design Studio partners with Lakmé Fashion Week ...
(Fashion)
20 September 2022, Mumbai: realme Design Studio partners with Lakmé Fashion Week, to bring brand's strong grasp of trendy design and lifestyle. realme, has announced the first-ever collaboration o ...
Created on 21 September 2022
3. Realm by Vaishali launches maiden store in Mehrauli ...
(Apparel)
31 January 2025, Mumbai Womenswear brand Realm by Vaishali has launched its maiden flagship store in the Ambawatta One centre in Mehrauli. The exclusive brand outlet retails a selection of opulent party ...
Created on 30 November -0001
4. The Bear House: From digital darling to retail rockstar
(Apparel)
...  for the modern retail landscape. It showcases that while the digital realm offers unparalleled reach, the physical store, when executed thoughtfully and authentically, remains an invaluable asset in bui ...
Created on 04 July 2025
5. True Religion launches third brand store in New Delhi
(Apparel)
... e to Indian consumers through various online retailers, including Myntra, Iconic India, and Tata CliQ Luxury. Further solidifying its presence in the digital realm, True Religion recently unveiled i ...
Created on 01 July 2025
6. India's Digital Crossroads: Forging a unified path for e-commerce and retail
(Apparel)
... pects like data retention periods and third-party data transfers are crucial. Consumer awareness about their data privacy rights in the online realm also remains limited, making them vulnerable to exploit ...
Created on 23 June 2025
7. From Concept to Closet: The journey of Indian fashion entrepreneurs
(Apparel)
... er rollout. Entrepreneurs must also carefully strategize their marketing and distribution to ensure customer accessibility and brand recall. Fashion Guru A competitive terrain In the offline rea ...
Created on 12 June 2025
8. Drowning in Discounts: Fast fashion suffocating India's heritage and filling landfills
(Apparel)
...  reclamation The way forward is in rediscovering and re-embracing India's inherent understanding of sustainability. This requires a multi-pronged approach. Integrating thrift into the digital realm: E-comme ...
Created on 27 May 2025
9. Small Town, Big Dreams: Retailers zero in on India's emerging consumption hubs
(Apparel)
...  store designs to resonate with local preferences and cultural nuances. This extends beyond physical stores to encompass the digital realm, where customized offerings in quick commerce and targeted giftin ...
Created on 21 May 2025
10. India's luxury market at crossroads with the rise of Masstige
(Retail)
...  to clock in unprecedented growth. However, the critical question remains: which segment holds the key to India's luxury future – traditional luxury or the rapidly expanding realm of affordable luxur ...
Created on 04 April 2025
11. The Evolution of Gymwear: Embracing comfort and liberation
(Apparel)
In the realm of fitness fashion, the era of the skin-tight legging, once hailed as the ultimate symbol of both physical prowess and style, is gracefully making way for a new wave of comfort and self-expression. ...
Created on 28 March 2025
12. India's Fashion Frontier: Value, brand trust, and the evolving consumer
(Fashion)
A new report from YouGov BrandIndex gives a peek into the shifting consumer behaviour in India, particularly within the realms of fashion, apparel, and retail. The findings reveal a consumer base that ...
Created on 17 March 2025
13. Fashion's Future Unveiled: Resilience, sustainability, and the AI-powered consumer
(Fashion)
...  tailored products and services underscores the desire for individuality, particularly within the fashion realm. E-commerce, unsurprisingly, continues its meteoric rise. A 35 per cent increase in onlin ...
Created on 11 March 2025
14. Tracing the evolution of socks industry in India with Supersox
(Lifestyle)
In the dynamic realm of fashion, socks, a once-humble item is undergoing a remarkable transformation. Spearheading this evolution is Supersox, a brand under Super Industries that redefines the very perception ...
Created on 11 March 2025
15. Rise of the ‘HENRYs’, how high earners are reshaping India's consumer landscape
(Apparel)
In the heart of India's booming economy, a new consumer cohort is emerging, quietly but decisively reshaping the nation's consumption patterns, particularly in the realm of fashion and apparel. They a ...
Created on 07 March 2025
16. Decoding the Indian male consumer: A study in contrasts
(Apparel)
... e wedding ensembles, the realm of everyday apparel presents a different set of challenges. Observations suggest a degree of hesitation in embracing diverse styles and colors beyond the conventional. Th ...
Created on 28 February 2025
17. India's Consumer Pulse: Navigating demand shifts in Q3-FY2024-25
(Apparel)
... goods maintain steady demand while purchasing of non-essential items, such as apparel, is inconsistent. Fashion Guru Fashion's fragmented fortunes Within the realm of Indian fashion, both premiu ...
Created on 26 February 2025
18. D2C Fashion Brands Take on the Retail World: A new era in customer experience
(Apparel)
... Born in the digital realm, these brands are now embracing brick-and-mortar to engage with customers in a more tangible way, offering experiences that blend the convenience of online shopping with the tactile ...
Created on 23 December 2024
19. Myntra celebrates evolving fashion-technology relationship with Tech Threads 2024
(Apparel)
... unveiling their exclusive ‘Bhu Mandal’ collection. Inspired by cosmic elements, the collection transported the audience through celestial realms—earth, sun, moon, and stars. Bollywood icon Saif Ali Khan, ...
Created on 02 December 2024
20. House of Sause launches 3D website in Singapore
(Apparel)
03 September 2024, Mumbai A premium and innovative streetwear brand from Tamil Nadu, the House of Sause has launched its cutting-edge 3D website in Singapore. Merging the physical and digital realms, ...
Created on 03 September 2024