- 1. VIP Clothing launches new Yuwa series of men’s innerwear for style-conscious consumers ...
- (Apparel)
- ... Series. This strategic move is designed to resonate with India's young, style-conscious consumers, reinforcing VIP's commitment to offering bold and contemporary innerwear options across the region as pa ...
- Created on 08 July 2025
- 2. VIP Clothing launches innerwear brand Frenchie X in Maharashtra and Delhi ...
- (Brands-To-Retail)
- Strengthening the label’s retail presence, VIP Clothing launched its innerwear brand Frenchie X in Maharashtra and Delhi. The launch makes available Frenchie X’s innerwear collections in over 100 stores ...
- Created on 25 April 2025
- 3. Myntra launches Tommy Hilfiger Innerwear collection for men ...
- (Brands-To-Retail)
- One of India’s leading fashion and lifestyle platforms, Myntra has launched the Tommy Hilfiger Innerwear collection for men. Currently available in the brand's offline stores, the collection will now als ...
- Created on 27 March 2025
- 4. VIP Clothing: Revolutionizing comfort and style in men's innerwear ...
- (Apparel)
- In a world where comfort meets style, VIP Clothing redefines men's innerwear in India, says Kapil Pathare, Director and a prominent figure in the Indian fashion industry. Pathare has spearheaded the brand’ ...
- Created on 11 March 2025
- 5. Lux Industries launches new men’s premium innerwear brand, Lux Nitro ...
- (Apparel)
- 08 February 2025, Mumbai Leading hosiery manufacturer, Lux Industries has launched a new premium men's innerwear brand – Lux Nitro. This is the company’s first new brand in this segment in 22 years. Targetin ...
- Created on 08 February 2025
- 6. Raymond Lifestyle forays into Indian innerwear with the launch of Park Avenue collection ...
- (Apparel)
- 25 January 2025, Mumbai Raymond Lifestyle has forayed into the Indian innerwear market with the launch of its debut Park Avenue collection. Marking a significant diversification for the company, this ...
- Created on 25 January 2025
- 7. Innerwear startup Krvvy raises Rs 6.1 crore in pre-seed funding round ...
- (Apparel)
- 21 January 2025, Mumbai Women’s functional innerwear and shapewear startup, Krvvy has raised Rs 6.1 crore capital in a pre-seed funding round co-led by Titan Capital and All In Capital. The direct-to-consumer ...
- Created on 21 January 2025
- 8. Garment Mantra Lifestyle launches new women’s innerwear collection ...
- (Apparel)
- 12 December 2024, Mumbai Expanding its product portfolio, value fashion retailer, Garment Mantra Lifestyle has launched a new women’s innerwear collection. With this new collection, the company aims ...
- Created on 12 December 2024
- 9. Blissclub launches ‘FreeDame’ innerwear line for comfort and inclusivity ...
- (Apparel)
- 03 December 2024, Mumbai Blissclub has introduced ‘FreeDame,’ a comfort-focused innerwear line designed for all body types, featuring bras without underwires. The FreeDame collection offers sizes ranging ...
- Created on 03 December 2024
- 10. RLL to expand into sleepwear and innerwear, boost domestic and international store count ...
- (Lifestyle)
- A newly formed entity post the demerger of Raymond’s lifestyle business, Raymond Lifestyle (RLL) is set to expand into the sleepwear and innerwear segments over the next three years, according to Sunil ...
- Created on 04 October 2024
- 11. Page Industries expands Jockey's reach in men's innerwear ...
- (Apparel)
- Page Industries, the exclusive licensee of Jockey International Inc., is revitalizing its men’s innerwear range with a refreshed ‘Nothing Fits Better’ campaign targeting the Gen Z demographic. The campaign ...
- Created on 09 September 2024
- 12. Tessuti launches in India with a men’s innerwear collection ...
- (Apparel)
- 24 August 2024, Mumbai A globally renowned brand registered in 32 countries, Tessuti has forayed into the Indian market by launching its collection of men's innerwear in Bengaluru. Known for its Italian-inspire ...
- Created on 24 August 2024
- 13. Innerwear sales to revive as inflation rate slows ...
- (Apparel)
- ... the April-June period while its sales volume rose by 9 per cent. The innerwear business of ABFRL grew at robust rate last quarter while the company’s athleisure segment continued to shrink due to th ...
- Created on 22 August 2024
- 14. DaMENSCH shatters size barriers with men's innerwear revolution ...
- (Apparel)
- Taking a step towards inclusivity, essential menswear brand, DaMENSCH has launched the its exclusive men’s innerwear range, DaMENSCH Plus. With sizes extending up to 3XL, DaMENSCH Plus embraces diversity ...
- Created on 27 January 2024
- 15. Booming Innerwear Industry: Comfort Meets Style ...
- (Article)
- 28 November 2023, Mumbai The global innerwear industry is experiencing a remarkable surge, fueled by the rising spending power of a style-conscious youth demographic. Innerwear, once a hidden segment, ...
- Created on 28 November 2023
- 16. Innerwear Redefined: A youthful fashion frontier in India ...
- (Apparel)
- 25 November 2023, Mumbai The innerwear industry is experiencing a significant surge globally, driven by increasing disposable incomes of the youth who emphasize on the fusion of evolving style trends ...
- Created on 27 November 2023
- 17. Weak demand forces innerwear brands to offer steep discounts ...
- (Apparel)
- 24 November 2023, Mumbai Diminished demand and a surplus of inventory have compelled innerwear and athleisure wear brands to extend substantial discounts to customers in recent weeks. The Men's Underwea ...
- Created on 24 November 2023
- 18. Hardik Pandya teams up with Van Heusen Innerwear in dynamic campaign ...
- (Brands-To-Retail)
- 06 October 2023, Mumbai Van Heusen Innerwear, a prominent player in the mid-premium innerwear industry, has unveiled its latest advertising campaign featuring cricket sensation Hardik Pandya. Super-exciting ...
- Created on 07 October 2023
- 19. Sloggi Redefines Innerwear for Gen Z ...
- (Apparel)
- 24 July 2023, Mumbai Swiss innerwear brand, sloggi, backed by Triumph International, launches a groundbreaking movement: "Move Comfortably through Our World," setting a new standard in the innerwear category ...
- Created on 24 July 2023
- 20. New players faceoff in Indian innerwear category ...
- (Apparel)
- ... women like never before. A whole new bandwagon of lingerie brands is now competing with established names in a new evolved fashion landscape. The $6 billion innerwear market in India is a huge one with ...
- Created on 05 July 2023
