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Fashion Brand & Retail News

  • Myntra partners with Fairtrade for ecofriendly line

  • Myntra partners with Mumbai Indians

  • Myntra partners with top fashion brands to offer great discounts

  • Myntra penetrates further into Tier II

  • Myntra promotes Achint Setia as the head of marketing (HOM)

  • Myntra promotes Achint Setia, to Head-Marketing

  • Myntra receives $103 million funds from FK Myntra Holdings

  • Myntra records 100% growth in festive sale orders

  • Myntra releases new campaign featuring Ranbir Kapoor and Triptii Dimri

  • Myntra secures fresh funding for global expansion and growth

  • Myntra sells 18 million products during ‘End of Reason Sale (EORS)’

  • Myntra signs licensing agreement with Elle

  • Myntra signs up new brand ambassadors

  • Myntra supports brand partners impacted by second COVID wave

  • Myntra takes on Indian fashion e-com market with 'Fwd' launch

  • Myntra targets Gen Z shoppers (fashion-forward consumers) with app feature 'Style Cast'

  • Myntra targets mass premium with 'DeFacto'

  • Myntra teams up with 'The Collective' to launch Luxury Store

  • Myntra teams up with H&M for an online shopping event

  • Myntra teams up with The Collective to offer luxury brands

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Inside Fashion Vol. 23 No. 2
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