Arvind Fashions now does 25% of its business online and intends to maintain this trend

03 September 2021, Mumbai:

Arvind Fashions is continuing to develop its digital business, which now accounts for 25% of the company's overall revenue, and expects to continue focusing on the sector as it grows at a rate of about 30% year over year. In an interview with ET Now, Arvind Fashions director Kulin Lalbhai said, "Already, 25% of our business is digital."

“We now have a digital company of Rs 1,000 crore [$150.3 million].” And it's expanding at a fast clip, with a year-over-year increase of over 30%. This enables our items to reach every Indian pin code.”

According to Lalbhai, the company has recovered well from the impacts of the coronavirus pandemic and has rebounded to 90 percent of pre-pandemic levels. Following the pandemic's problems, the company has expanded its attention on its internet channel, and the trend toward the organization of the Indian clothing sector is expected to continue in the future decades. During this time period, the company also anticipates middle-class consumption in the organized clothing sector to increase considerably.

Despite the company's strong concentration on its internet division, it remains optimistic about brick-and-mortar development. Arvind Fashions plans to open 150 to 200 stores each year across its six brands. “There will be a lot of development in small towns in India because that is where the new consumer is pouring in,” Lalbhai added. The company will also introduce new categories, such as children's apparel, footwear, and innerwear, and expand them both online and offline.

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