Aditya Birla Group: House of Brands, TMRW x 8 Digital-First Lifestyle Brands tie-up
29 November 2022, Mumbai
The partnerships are poised to catapult the venture on a path to INR 1500 Cr+ annual revenue run-rate over the next 12 months.
TMRW, an Aditya Birla Group venture, declared a partnership with 8 Digital-First lifestyle brands bandwagon yesterday. TMRW has achieved a revenue run-rate of INR 700 Cr+ and is on a path to cross an annual revenue rate of INR 1500 Cr+ in the next 12 months.
TMRW has established a strong D2C portfolio across multiple large and growing sub-categories across 8 brands: Women’s Western Wear (Berrylush), Casual Wear & Fast Fashion (Veirdo) etc.
Speaking about the investment, Ashish Dikshit, Managing Director, Aditya Birla Fashion and Retail Ltd, said, “ABFRL has a distinctive heritage of building marquee Fashion & Lifestyle brands".
Prashanth Aluru, CEO and Co-founder, TMRW, said, “We are excited about partnering with these amazing entrepreneurs that are disrupting multiple Lifestyle categories.
The investment in these 8 D2C brands establishes a strong foundation with a diversified portfolio across several fashion sub-categories. Some of these transactions are subject to customary closing conditions and the signing of definitive documents.
