Reliance Retail: Fashion & lifestyle store premium brand AZORTE launched
01 October 2022, Mumbai:
Reliance Retail, led by Isha Ambani poised to take On Zara, H&M, and Mangos of the world With the recent launch of Premium Fashion Brand ‘Azorte’.
Azorte new in-house fashion store is the first of this chain of stores launched recently @ MG Road in Bengaluru. Azorte rollout at the Pan India level awaits over the coming months and is an integral part of Reliance Retail's aggressive inroads into retail.
The brand philosophy is its commitment to contemporizing & democratization of casual styles and is being well supplemented by its presence on Reliance's Ajio app as a concrete step.
Isha, 30, is an alumnus of Yale University. The twins have a younger brother, Anant, 27.
Reliance Retail and Reliance Jio are subsidiaries of the family’s oil-to-telecom conglomerate, of which the $217 billion Reliance Industries is the flagship firm. Mukesh Ambani is chairman and managing director of Reliance Industries.
