Shahi Exports, an Indian clothing behemoth, and Nike, a well-known American brand, have teamed up for retail commerce

8th September 2021, Mumbai:

Shahi Exports, India's largest garment exporter, has partnered with Nike, the world's largest footwear and apparel company. Nike Inc. has separated its franchisee rights in India into a tiered structure for different markets, according to a story in The Economic Times, and has brought in a subsidiary of clothing exporter Shahi Exports to manage shops in five major markets.

Shahi Exports, for example, is in negotiations with a few malls to establish Nike stores ranging from 5,000 to 10,000 square feet. Delhi, Bengaluru, Mumbai, Pune, and Ahmedabad are among the cities where the Indian clothing giant will open outlets.

Shahi Exports was formed because Nike needed a little larger firm with (greater) investment capacity. SSIPL (Nike's major franchisee in India for the past 25 years) has already moved approximately three dozen Nike stores to Shahi as part of the realignment. Nike, Shahi, and SSIPL, on the other hand, have yet to corroborate the news. It's worth noting that Shahi Exports' MD, Anand Ahuja, also co-owns VegNonVeg, a multi-brand online footwear platform.

Meanwhile, several of Nike's employees in India have allegedly relocated to Singapore, and the Bengaluru headquarters will now focus only on the company's e-commerce operations.

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