TASVA: Ranbir Kapoor & Ananya Panday, BM present Ek Naya Nazariya
14 October 2022, Mumbai:
TASVA announced the launch of ‘Ek Naya Nazariya’, its first ever multi-media platform campaign film with brand ambassadors Ranbir Kapoor and Ananya Panday.
On the release of the campaign film, Mr. Tarun Tahiliani, Chief Design Officer, TASVA said, “Ranbir Kapoor and Ananya Panday perfectly capture the vision of TASVA in Ek Naya Nazariya.
Commenting on the brand’s first TVC, Mr. Sandeep Pal, CEO, TASVA added, “Our first campaign film has been perfectly timed to capture the festive fervour across the country.
TASVA aims to rethink the Indian celebratory experience for the male consumer. Set in a wedding home, Ek Naya Nazariya is a conversation between Ranbir Kapoor and Ananya Panday as she is experiencing the usual wedding jitters.
“I am excited to join the TASVA tribe! It’s amazing how the brand is making Indian celebrations and occasions so much more stylish, modern and fresh, which is what my personal style is as well. The campaign Ek Naya Nazariya captures present-day India and its celebrations perfectly”, said Ranbir Kapoor.
“It gives me immense pleasure to be a part of the TASVA tribe. My personal style ideology identifies with TASVA's fresh approach when it comes to ethnic wear for men & Indian celebrations. Starting my association with the brand's #EkNayaNazariya campaign is very special. It captures modern India's thinking in such a beautiful way”, said Ananya Panday.
Conceptualized by Ogilvy & Mather and shot by ace director Shashanka Chaturvedi and photographer Tarun Khiwal.
