10 September 2024, Mumbai

Balenzia has launched a store at Pune International Airport in Lohegaon, to enhance brand visibility.

The store offers a wide range of graphic socks featuring popular licensed characters like Disney and Marvel.

The brand aims to cater to diverse travellers with both stylish and comfortable options.

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Page Industries, the exclusive licensee of Jockey International Inc., is revitalizing its men’s innerwear range with a refreshed ‘Nothing Fits Better’ campaign targeting the Gen Z demographic. The campaign aims to reinforce Jockey’s commitment to quality and comfort, resonating with young, trend-conscious consumers.

The men’s innerwear segment in India has seen significant growth, and Jockey is capitalizing on this momentum. The campaign spotlights key collections—NYC, USA Originals, POP, and Move—featuring bold prints, playful stripes, and vibrant colors designed to appeal to the youthful spirit of today’s men. These collections include a variety of styles such as briefs, boxer briefs, inner boxers, and trunks, catering to the dynamic lifestyles of Gen Z.

Nihal Rajan, CMO of Jockey India, highlighted that the campaign is crafted to resonate with the adventurous and spirited nature of young men. The goal is to position Jockey as the preferred brand that enhances their personality and effortlessly integrates into their dynamic lifestyle.

The campaign will be prominently featured in Jockey Exclusive Stores and across outdoor, digital, and social media platforms, reflecting everyday scenarios of young men and engaging them in innovative ways.

Through this refreshed initiative, Jockey continues to solidify its position as India’s leading innerwear brand, particularly among the younger generation.

06 September 2024, Mumbai

Bharat Tex 2025 is poised to redefine the Indian textile industry, offering a unique blend of trade, innovation, and fashion. Scheduled for February 14-17, 2025, this event promises to be a global hub for textile manufacturers, suppliers, and retailers.

A ‘Fashion-Forward’ focus

One of the most exciting aspects of Bharat Tex 2025 is its emphasis on fashion. The dedicated ‘Fashion Zone’ will showcase the latest trends, designs, and sustainable practices in the Indian fashion industry. Visitors can expect to see designer collections, brand showcases, and informative workshops led by industry experts.

Sustainability at the forefront

As the world becomes increasingly conscious of environmental impact, Bharat Tex 2025 is committed to promoting sustainable textile practices. From eco-friendly materials to ethical production methods, the event will highlight the latest innovations sustainably.

A global marketplace

Beyond fashion, Bharat Tex 2025 offers a comprehensive platform for the entire textile value chain. With over 5,000 exhibitors and 6,000+ international buyers, the event is a prime destination for sourcing textiles, machinery, and accessories.

Key highlights:

Global Trade Fair: Explore the latest products and technologies from around the world.

Textiles Conference: Gain insights from industry leaders on emerging trends and challenges.

Fashion Zone: Discover the latest in Indian fashion design and sustainability.

High Street Retail Zone: Connect with fashion retailers and explore opportunities in India's growing market.

B2B and G2G Meetings: Network with potential partners and clients.

Bharat Tex 2025 is more than just a trade show; it's a celebration of the Indian textile industry's rich heritage and bright future. With its focus on fashion, sustainability, and innovation, the event is set to become a must-attend for anyone involved in the textile and fashion sectors.

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10 September 2024, Mumbai

Abhishek Ganguly, founder of Agilitas Sports, plans to double production capacity at Mochiko, a B2B sports footwear manufacturer, within 3-4 years.

A new Noida facility will open in two months, followed by a South India plant in 6-8 months. Mochiko currently produces 9 lakh pairs annually and employs 10,000 people.

With a projected investment of Rs 300-400 crore, the company aims for improved efficiency and automation.

Mochiko manufactures shoes for brands like Adidas, Puma, New Balance, and targets Rs 1,000 crore revenue by FY25.

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 Heydude, an Italian casual footwear brand acquired by Crocs in 2022, has officially launched in India, introducing its well-known Wendy and Wally silhouettes. Renowned for its lightweight and versatile designs, Heydude aims to capture the attention of Indian consumers by offering shoes that combine style and unparalleled comfort.

The Wally collection for men redefines comfort with options like breathable Sox, durable Canvas, and athletic-inspired Sport versions. Each pair is designed to be lightweight and flexible, making them perfect for both casual outings and semi-formal settings. The Wally shoes effortlessly adapt to various styles, whether paired with jeans or chinos.

For women, the Wendy collection blends chic design with the brand’s signature comfort. With styles ranging from the bohemian Boho to the playful Funk and sporty Sox Sport, Wendy shoes cater to diverse fashion preferences. These versatile shoes can be worn with dresses, tailored trousers, or casual jeans, ensuring that women step out in style and comfort.

Launched on 5th September, Heydude’s iconic footwear is now available at select Metro Shoes locations across India, offering consumers a blend of style and comfort that suits any occasion.

06 September 2024, Mumbai

Landmark Group's leading value fashion brand, EasyBuy, has further strengthened its presence in Karnataka by opening a new store in Vijayapura. Boasting an impressive 100-ft façade, the brand’s new store enhances the city’s retail landscape while underscoring EasyBuy’s commitment to deliver outstanding shopping experiences.

Reflecting Easybuy’s enhanced retail identity, the Vijayapura store spans over 10,000 sqft and offers a modern and welcoming environment for customers to explore a wide range of trendy and affordable fashion collections.

Karan Mehta, CEO, EasyBuy, says, the brand remains committed to provide stylish, budget-friendly products in accessible stores across the country.

EasyBuy ‘s new stores offer a diverse selection of fashionable, affordable lines for men, women, and children. The brand continues to expand and innovate its offerings to deliver trendy collections at affordable prices.

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10 September 2024, Mumbai

Dollar Industries Limited’s Dollar Missy has launched a vibrant new collection of leggings just in time for Durga Puja and Diwali.

The range features colourful churidars, ankle-length leggings, capris, and churidar pants made from premium cotton-rich fabric for all day comfort.

Designed for the modern woman, the collection blends comfort and style, with breathable, scuff-resistant fabric ideal for festive celebrations.

These versatile leggings complement both traditional and modern outfits, making them a perfect addition to any festive wardrobe.

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10 September 2024, Mumbai

As the vibrant festival of Onam nears, Language is excited to introduce its latest footwear collection, merging traditional elegance with modern style. The curated collection promises to complement festive attire and elevate the look for every family member, making this Onam even more special.

Language has footwear options for all ages, ensuring the entire family finds their perfect festive pair. For men, the standout Rowan and Derek Loafers are recommended. The Rowan Loafers, with a blend of classic design and modern flair, are perfect for pairing with traditional kasavu mundu. Meanwhile, the Derek Loafers offer a sleek silhouette with luxurious craftsmanship, ideal for those seeking understated elegance.

For women, the collection features the Hera Moccasins and Erin Mules. The Hera Moccasins bring heritage charm with intricate detailing, while the Erin Mules offer chic style and comfort, seamlessly transitioning from traditional Onam sadhya to evening celebrations.

Available at Language exclusive outlets in Chennai, Hyderabad, Kochi, Ludhiana, Patiala, and Bathinda, the collection is also accessible through over 250 multi-brand stores, including Metro Shoes, Mochi, and Regal Shoes.

Language ensures that every generation can step into the Onam celebrations in style.

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05 September 2024, Mumbai

Indian handloom industry, deeply rooted in the country's rich cultural heritage, is experiencing a remarkable resurgence. Designers, driven by a passion for sustainability and authenticity, are breathing new life into traditional weaving practices, redefining modern luxury and capturing the hearts of fashion enthusiasts worldwide.

As per estimates, Indian handloom market was valued at $1.35 billion in 2023 and is expected to grow at a CAGR of 10.21 per cent from 2023 to 2028, reaching $2.3 billion by 2028. This robust growth is a testament to the increasing global appreciation for handcrafted textiles and the growing demand for sustainable fashion choices.

Growth is getting a boost from increasing demand from both domestic and international markets, driven by factors like rising awareness about sustainable fashion. Handlooms, with their low carbon footprint and use of natural fibers, appeal to eco-conscious consumers. Growing appreciation for heritage and craftsmanship, with the unique artistry and cultural significance of handlooms resonating among those seeking authenticity and individuality. Government initiatives and schemes like the National Handloom Development Program are bolstering the sector.

Handlooms in mainstream apparel & retail

Handlooms are no longer confined to special occasions. Designers like Anavila Misra are infusing a contemporary aesthetic into handloom fashion, making it relevant for everyday wear. The use of modern silhouettes, color palettes, and styling is attracting younger consumers. Brands like Good Earth and Ogaan are making handlooms more accessible through their retail presence.

And designers like Vaishali Shadangule and Gaurav Khanijo are incorporating handlooms into their collections, showcasing their versatility and global appeal. They are experimenting with innovative designs and techniques, demonstrating that handlooms can be both traditional and trendsetting. Handlooms are also redefining luxury in India. Their handcrafted nature, unique textures, and cultural significance make them highly desirable for discerning consumers. Brands are positioning handlooms as symbols of exclusivity and conscious consumption.

Global market potential

The export potential of the Indian handloom business is vast. International markets, particularly those that value handcrafted and sustainable products, are increasingly drawn to the exquisite beauty and cultural richness of Indian handlooms. Gaurav Khanijo's collaborations with artisans across India and Shruti Sancheti's successful showcase at the BRICS+ Fashion Summit highlight the global demand for these textiles.

However, to fully realize the export potential, several challenges need to be addressed. Quality control and standardization is foremost. Ensuring consistent quality and adherence to international standards is a must. Creating a strong brand identity for Indian handlooms in global markets is also vital. And streamlining production and logistics to meet international demands is important for the handloom sector’s success internationally.

To sustain growth and reach its full potential, certain steps are crucial:

• Empowering weavers: Providing fair wages, skill development, and access to technology.

• Promoting ethical practices: Ensuring transparency and sustainability throughout the supply chain.

• Encouraging innovation: Blending tradition with contemporary design and technology.

• Creating a strong global brand: Highlighting the unique value proposition of Indian handlooms.

As designers, brands, and consumers continue to embrace handlooms, they are not only preserving a rich cultural heritage but also contributing to a more sustainable and ethical fashion industry. The Indian handloom industry is poised for bigger times as it weaves its way into the hearts and wardrobes of people across the globe.

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Linen Club, the iconic fashion brand from the Aditya Birla Group, has unveiled its Onam 2024 campaign, "Ona Vakdhanam" (#KeptMyPromise). This campaign builds on the success of last year's celebrations and continues to resonate with the cultural essence of Kerala.

The campaign's center piece is a short film featuring Malayalam star Govind Padamsoorya, who portrays Acchu, a man fulfilling a childhood promise to his auto driver by including him in his family's Onam celebrations. This narrative highlights the powerful impact of promises, reflecting the spirit of Onam, which itself is rooted in the promise of King Mahabali to return each year.

Adding to the campaign's emotional appeal is the song "Ponnonam Kathiradi," sung by Sithara Krishnakumar and the band The Music Escape, capturing the nostalgia and pride of Kerala's rich cultural heritage.

Satyaki Ghosh, CEO of Domestic Textiles at Grasim Industries Limited, expressed excitement about the campaign and emphasized Linen Club's commitment to quality, authenticity, and sustainability. With the opening of a new store in Lulu Mall, Calicut, the brand aims to strengthen its connection with Kerala's people, offering a diverse range of fabrics that embody the region's true essence.

The 360-degree campaign is being promoted across TV, cinema, digital platforms, and in stores.

In a country where beauty standards have long been defined by narrow ideals, a revolution is quietly taking place. The body positivity movement, with its message of self-love and acceptance, is shaking up the Indian fashion industry, pushing brands and designers to rethink their approach to sizing and representation. One of the most tangible impacts of this movement is the evolution of size tables and metrics.

Breaking the mold

Traditionally, Indian fashion has catered to a limited range of body types, leaving many individuals feeling excluded and marginalized. However, the body positivity movement is challenging this status quo, empowering individuals to embrace their bodies, regardless of shape or size. "The body positivity movement has given people the confidence to demand more inclusive sizing and representation from brands," says Anita Dongre, Creative Director of House of Anita Dongre. "We are seeing a shift towards designs that celebrate all body types, rather than trying to fit everyone into a single mold."

The movement is challenging status quo, empowering individuals to embrace their bodies, regardless of shape or size. This has led to a shift in how brands approach sizing. "We've moved beyond the 'one-size-fits-all' mentality," says Ayesha Malhotra, Head of Design at Fabindia. "Our size charts now reflect a wider range of body shapes and sizes, ensuring that our customers find the perfect fit."

Brands redefine sizes
Several brands and designers in India are leading the charge for inclusivity. aLL, a plus-size fashion brand, has been a pioneer in this space, offering stylish and trendy clothing for individuals of all sizes. "We believe that everyone deserves to feel confident and beautiful," says Rashi Menda, Founder of aLL. "Our mission is to create clothing that celebrates all body types and empowers individuals to embrace their unique beauty." As per Shreya Kapur, Head of Design at aLL, they moved away from the standard size chart and introduced a wider range of sizes, from 2XL to 8XL. This allows them to cater to a more diverse customer base and ensure that everyone feels comfortable and confident in our clothing.

Another brand making waves is The Plus Size Store, which offers a wide range of clothing and accessories for plus-size individuals. "We want to break the stigma associated with plus-size fashion," says Tanvi Geetha Ravishankar, founder of The Plus Size Store. "Our goal is to create a space where everyone feels welcome and celebrated." The brand has invested in technology that allows them to create 3D body scans and develop patterns that cater to different body shapes. This ensures that their clothes fit well and flatter all body types.

Designers too are also playing a crucial role in promoting body positivity in the Indian fashion industry. Masaba Gupta, Founder & Creative Director of House of Masaba, is known for her bold and inclusive designs. "Fashion should be about expressing yourself, not conforming to societal norms," says Gupta. "I want my designs to empower people to feel confident and comfortable in their own skin, regardless of their size."

Inclusivity still a challenge

Indeed while the body positivity movement is gaining momentum in India, there are still challenges to overcome. Many brands and designers are hesitant to embrace inclusivity, fearing that it will alienate their traditional customer base or increase production costs. However, "The movement also presents a significant opportunity for brands and designers to tap into a growing market of consumers who are demanding more inclusive sizing and representation," states Manish Saksena, COO of Lifestyle International.

However, the movement is here to stay say stakeholders. And brands and designers who embrace inclusivity will be rewarded with a loyal customer base and a positive brand image.

05 September 2024, Mumbai

Abraham & Thakore, celebrated as the ‘Masters of Minimalism,’ have unveiled their first flagship store in Hyderabad. Located on the ground floor of Signature Tower, the 1093-square-foot store marks the brand’s debut in the city of Nizams.

The new store showcases the brand’s Autumn/Winter collection, Parallel Universe, which blends traditional craft with innovative design. Fabrics like soft silks, crinkled seersucker, and fluid chanderi feature motifs that evoke a sense of alternate realities and time travel. The collection’s contemporary silhouettes are designed for the subtleties of everyday life.

Designed by Saurabh Dakshini of Studio Organon, the store’s aesthetic reflects Abraham & Thakore’s iconic black-and-white palette. The geometric layouts and retro-inspired Terrazzo flooring create a refined, sophisticated ambiance.

The store also highlights the Abraham & Thakore Home collection, featuring luxurious tussar bed linens with Ikat and Kantha crafts and porcelain bowls with bandhani designs. This range merges traditional craftsmanship with modern elegance.

As part of its expansion strategy, the brand plans to open more brick-and-mortar stores and enhance its online presence over the next two financial years, aiming to reach new markets and deepen connections with customers.

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