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Brands-To-Retail 22-07-13

Ridhi Mehra launches affordable ready-to wear- line Wildflower

13 July 2022, Mumbai:

Ridhi Mehra has launched a new, affordably priced, ready-to-wear line called Wildflower. The collection is designed to blur the lines between Indian wear and street wear. With a vibrant color palette, and exuberant mixing of prints and color blocking, the line contrasts its slouchy silhouettes with a bold aesthetic.

Notable pieces from the line include printed kurtas and co-ord sets and retro style flared trousers and belted jackets.
The designer is known for opulent traditional wear. Mostly subtle with a touch of a bold hue, Ridhi Mehra’s Dawn of Love is a romantic ode to the Indian bride.

ALSO READ Sustainable but affordable Fashion

This collection is an amalgamation of Ridhi Mehra’s signature style, a palette of both plush and sublime hues, abstract prints and timeless threadwork. Every piece has been mindfully fashioned for the women of modern India — forever discovering, evolving, resilient, eloquent and ethereal.

As the world discovers the beautiful nuances of small intimate weddings, Dawn of Love embodies the pure essence of love and celebrations, ready to drape the perfect moments in allure. Dawn of Love celebrates the pure essence of festivities in silhouettes made with love and made for love. The silhouettes are classic, but the mood is modern. Ridhi Mehra's brand defines a clear love for vintage, imbibing European influences mixed with traditional Indian aesthetics.

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Brands-To-Retail 22-07-13

Ridhi Mehra launches affordable ready-to wear- line Wildflower

Danish brand B. Copenhagen forays in India

13 July 2022, Mumbai:

Danish women’s wear brand B. Copenhagen has launched in the Indian market with a dedicated e-commerce store and a social media platform for the country. The brand is also opening a store in New Delhi. The India e-commerce store has launched with the brand’s spring/ summer 2022 collection.

The website has dedicated segments for tops, capris, denim, and dresses, among other smart casual separates from the line.

ALSO READ Future Market Insights Research Report On Women’s Luxury Footwear Market .
The trendy designs embrace femininity and are fashionable without compromising on comfort. The collection instills an element of fun with bold prints and lively colors. Novel interpretations of animals and spot prints also play a significant role in the collection. The calm blue tones are accompanied by vibrant yellow hues giving contrast and adding new energy – like a ray of sunshine. Fresh, feminine silhouettes in the combination of white, pink and blue refine the collection.
For spring/summer, B. Copenhagen presents a selection of loose fit blouses in delicate floral prints and with a vintage inspiration. Textiles including cotton, broderie anglaise and denim make for a paired down yet put together look.

The brand aims to replicate the atmosphere of the Danish city of Copenhagen with relaxed, printed separates which aim at mixing utilitarian dressing with femininity. B.Copenhagen is perfect to wear at work, at the café with friends or when enjoying cultural experiences.

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Brands-To-Retail 22-07-13

Pepe Jeans deploys Salesforce Commerce Cloud

05 July 2022, Mumbai:

To strengthen its direct-to-consumer strategies and build a truly customer-centric business, Pepe Jeans has deployed Salesforce Commerce Cloud. The Salesforce Commerce Cloud solution helps transform shopping experiences across all digital channels.

It would provide Pepe a collaborative view of the customers’ journey and enable it to ensure a more personalized customer experience.

ALSO READ Manish Kapoor promoted as Pepe Jeans London’s MD & CEO

Additionally, with Salesforce, the Pepe Jeans team can integrate its website with its social channels to expand the brand’s reach and build a robust online community. In future, the company aims to strengthen customer engagement by deploying the Salesforce Marketing Cloud with data-driven digital marketing.

Manish Kapoor, Managing Director & CEO, Pepe Jeans India says, Pepe Jeans views digitization as a way to achieve a single, unified view of the customers’ demands across online and offline channels. Salesforce enables the brand to identify customers’ requirements and provide them with a unified shopping experience.

Arun Kumar, SVP & MD (Sales & Distribution), Salesforce India adds, Pepe Jeans is synonymous and, together with it, we aim to build deeper customer connections with the power of technology.

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Brands-To-Retail 22-07-05

Pepe Jeans deploys Salesforce Commerce Cloud

Wrangler launches flagship store in Mumbai

02 July 2022, Mumbai:

Iconic American denim brand, Wrangler has launched its new flagship store in Mumbai. This is the 39th store of Wrangler in India and the first in Mumbai.

With a wide inventory assortment comprising jeans, T-shirts and shirts, the store is spread across 950 sq. ft. in the heart of one of India’s largest shopping districts. On the 75th anniversary of Wrangler globally, a special ‘75 years of Wrangler’ collection is available for customers at the store.

Wrangler also offers a curated ‘Traveler Collection’ comprising denims catering to the adventure-ready and thrill-seeking customers.

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Customers can also purchase black hooded T-shirts, unisex tank tops and T-shirts in black and white colours as part of the ‘Pride Collection’ launched to support the LGBTQIA+ community. To mark Wrangler’s 75th anniversary, the store will give away 75 T-shirts to the first 75 customers.

The store design enables customers to immerse themselves in brand experience across fit and style. It has an array of trendy menswear displayed for a seamless shopping experience, providing customers with the best denims, T-shirts and jackets.

It offers an extensive wardrobe selection of denims, T-shirts, shirts and jackets. The design resembles a contemporary hangout where denim culture is celebrated and showcased through lifestyle presentations, rich storytelling and interactive touch-points.

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Brands-To-Retail 22-07-02

Wrangler launches flagship store in Mumbai

Superkicks opens new store in Delhi

09 July 2022, Mumbai:

Multi-brand sneaker retailer Superkicks has opened a 2,400 sqftbrick-and-mortar store in Delhi. As per a Fashion Network report, store features a traditional-meets-modern design concept.

The store houses a wide selection of sneakers and streetwear by Indian and international brands and is designed to bring together Delhi’s sneakerhead community.

ALSO READ Sneakers culture grows in India with new collaborations and product offerings

The store aims to not only provide an excellent retail experience with the space but also rich, cultural and community-led inclusive experiences, says SangeetParyani, Co Founder, Superkicks. It aims to balance the two as well as enable them to coexist and flourish to create a unique experience.”

The new store allows the brand to to explore and materialize its vision of creating an environment to nurture the budding community,” adds NishaParyani, Co-Founder, Superkicks.

The store was designed by Delhi-based Joint Studio and its interior and façade were inspired by the historic Red Fort.

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Brands-To-Retail 22-07-09

Metro Brands signs deal to launch Biion in India

05 July 2022, Mumbai:

Metro Brands Limited (MBL) has signed a deal to launch the Canada-based footwear brand Biion in India. This deal enables Metro Brands to retail Biion footwear through Metro and Mochi brand stores and on e-commerce websites.

Nissan Joseph, CEO, Metro Brands says, the partnership will enable Metro to expand existing product range and offer best quality footwear to Indian fashion-conscious consumer.

ALSO READ Metro Brands reports Q4 FY’22 results

Rick Buchanan, Founder CEO. Biion Footwear adds, Biion products are perfect for Indian consumers to wear a hot, wet, fashionable or casual days. The partnership will enable the brand to launch signature collections created in collaboration with celebrities like Justin Timberlake, Bruno Marks, Samuel L. Jackson, Jennifer Aniston, Shaggy, and Sonu Nigam in the Indian market.

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Brands-To-Retail 22-07-05

Metro Brands signs deal to launch Biion in India

Levi’s opens its largest mall store in Mumbai

02 July 2022, Mumbai:

Denim and casual wear brand Levi’s has opened its largest sized store within an Indian mall to date in Mumbai’s Oberoi Mall. The store measures 3,798 square-feet and houses the brand’s ‘Tailor shop experience’ centre.

Levi’s new store houses a wide selection of menswear, womenswear, and accessories. The retail space has a customization area where shoppers can personalize their Levi’s clothing with patches, embroidery, paneling, and distressing for an interactive experience.

ALSO READ Levi's: New store opens @ Oberoi Mall in Mumbai

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SameepPathak, CEO, Oberoi Mall says, the addition of this denim giant will definitely boost the casual offerings at the mall. It has always been our endeavor to bring in the best of the renowned brands at Oberoi Mall and to further provide a holistic shopping experience to our customers.”

Levi’s entered the Indian market in 1994 through its wholly-owned subsidiary Levi’s Strauss India Limited. The brand aims to continue to expand its brick-and-mortar footprint across the country this year.

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Brands-To-Retail 22-07-02

Levi’s opens its largest mall store in Mumbai

Ethik launches new customer-centric website

09 July 2022, Mumbai:

India's first premium non-leather fashion brand for men Ethikhas launched a completely new customer-centric and shopping-friendly website which enables buyers to shop for vegan shoes, vegan belts, and vegan wallets a seamless experience within just 3-clicks - www.ethikonline.com.

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The new, agile, and user-friendly website makes shopping for sustainable fashion easy, quick, and rewarding.

Ethikalso promotes cruelty-free premium fashion accessories that don't just save billions of animals but also help humans take action towards a sustainable future. It was among the few selected brands to be featured on Shark Tank India Season 1 in January 2022, where the brand was unanimously appreciated for its vision and mission.

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Brands-To-Retail 22-07-09

Ethik launches new customer-centric website

Yami Gautam named brand ambassador for Dollar Missy

04 July 2022, Mumbai:

Yami Gautam is the new brand ambassador for leggings brand Dollar Miisy by Dollar Industries. She will endorse the brand in a campaign across platforms. inod Kumar Gupta, Managing Director, Dollar Industries says, Dollar has gone beyond the repertoire of basic everyday necessities like camisoles, panties, and bras to expand its product horizon and include fashionable leggings, loungewear, and casuals to compliment the wardrobe of today’s woman.

Through the new campaign, the brand aims to focus on stylish and colorful range of legwear specially churidar, ankle lengths, kurti pants and capris that complement the finer tastes of India’s New Age women of India. Kolkata-based knitwear manufacturer Dollar Industries is one of the leading players in the innerwear and athleisure segment with a strong presence across India.

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Brands-To-Retail 22-07-04

Biba launches new kurta collection in partnership with Liva

02 July 2022, Mumbai:

Women’s ethnic wear and lifestyle brand Biba has launched a new kurta collection in partnership with textiles brand Liva

Biba’s partnership with the Aditya Birla Group textile brand offers classic ethnic wear pieces in light, fluid, and eco-friendly textiles. The collection includes elaxed fit kurtas, floral and geometrical patterns, and a diverse color scheme for a smooth transition from day to night. It also features chevron print, mirror work details, and more fusion style pieces.

ALSO READ Biba plans contest offering education opportunities to women

Liva Fluid Fashion manufactures its textiles using Birla Cellulose fibres which come from renewable and natural raw materials. The textiles are designed to be fully biodegradable and made in a sustainable way. This is Biba’s second collaboration with Liva following on from a line it launched last summer.

Biba also recently launched its ‘End of Season Sale’ which it describes as “India’s biggest sale. The brand is offering up to 50 per cent off designs from its women’s and girl’s collections on its dedicated e-commerce store.

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Brands-To-Retail 22-07-02

Biba launches new kurta collection in partnership with Liva

ABFRL bags seven VM&RD awards

08 July 2022, Mumbai:

Aditya Birla Fashion & Retail India (ABFRL) bagged seven awards at the VM&RD Awards held as a part of the 13th edition of In-store Asia at the Jio world Convention Centre (JWCC) on June 30, 2022.

The company also won three gold awards for categories: Best Shop Fitting, Best Window Display -Festivals and EOSS, and Best Department stores.

It was also nominated in maximum number of categories and bagged a Gold Award for Best In-Store VMM for its Lucknow Crown store.

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Gold awards were also bagged by Four Dimensions Retail Design for Best Retail Graphics for the AIS Window Experience Store, Catalyst Design Retail and Online Branding Solutions LLP for the Best VM Installation for the adidas store at Jio World Drive, Arquite for the Best Lighting for the Ez Homz Experience Centre and Skechers India for the Best Store Front Signage for its flagship store Skechers Flagship N1.1.

This year, The Grid Architect was awarded Gold Award for being the store with Best Green Initiative, while Soultree was the 1st runner up followed by Future Research Design Company (FRDC) was 2nd runner-up. In all, awards were given in 24 categories, of which 15 were store design categories and 10 were special categories.

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Brands-To-Retail 22-07-08

Asics India signs cricketer Prasidh Krishna to promote sports in India

04 July 2022, Mumbai:

Japanese sports performance brand Asics has signed cricketer Prasidh Krishna to promote sports in the country. The partnership will enable Asics to create awareness about the power of sports to transform individuals and uplift their bodies and mind, says Rajat Khurana, Managing Director, Asics India and South Asia. Through this collaboration, Asics aims to build a stronger sporting spirit and ambition with young and emerging athletes, he adds as per a Fashion Network report

Krishna says, the brand's vision, philosophy and legacy that it has built in the sport of cricket is admirable. Our alliance can create a meaningful impact in the minds and lives of aspiring athletes. Asics India has around 65 exclusive-retail brand outlets operated by the franchisees in different parts of the country and sells online through e-commerce platforms.

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Brands-To-Retail 22-07-04

Asics India signs cricketer Prasidh Krishna to promote sports in India

Ethnix by Raymond opens largest flagship store in Delhi

30 June 2022, Mumbai:

Ethnix by Raymond has opened its largest flagship store in Delhi. Spread across 5,300 sq. ft. the store houses the brand’s latest collection including an ethnic wear range comprising kurtas, sherwanis, bundis and bandhgalas.

It plans to open around 150 stores across the country during the current financial year.

The brand plans to adopt a cluster approach to opening stores at Chandigarh and Ludhiana. It will cater to the demands of the customers with unique and elegant designs at an affordable price range, says Preeti Chopra, Head-Business Development and Retail.

ALSO READ Raymond's Ethnix: Expands Retail Footprints

A youth-centred traditional wear brand, Ethnix by Raymond’s caters to customers aged 25 to 35 years. It offers a collection of readymade ensembles with an accessory solution to make each occasion memorable.

The categories include: sherwani, Indowestern, bandgala, bundi, kurta with churidar, jacket and suits. The Ethnix collection is inspired by the artistic design and color combinations taken from the themes of Baroque and Mosaic in the form of embroidery or prints.

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Brands-To-Retail 22-06-30