- 1. Denim brand Lee launches new collection targeting young Indian consumers
- (Apparel)
- Expanding its offerings, global denim brand Lee has launched an exclusive collection targeting young Indian consumers. Titled, ‘Stormtrooper’ the collection has been designed by the in-house team of ...
- Created on 18 March 2025
- 2. Vogue lists Indian denim brands offering the right fit
- (Insight)
- 01 March 2022, Mumbai: Fashion publication Vogue has listed a few Indian brands that offer customers the right-fitting jeans. These include brands like Kanika Goyal, Nikita Mhaisalkar, Off day, etc. ...
- Created on 26 February 2022
- 3. Mensa Brands: Announced the acquisition of digital-first Indian denim brand
- (Fashion)
- 27 December 2021, Mumbai: Mensa Brands, a Thrasio-style rollup e-commerce startup, has announced the acquisition of digital-first Indian denim brand High Star for an undisclosed amount. This is the fourteenth ...
- Created on 27 December 2021
- 4. Levi Strauss India honors ACCL with ‘Denim Warriors’ award
- (Brands-To-Retail)
- ... fluctuations that have impacted the broader Indian textile sector over the past fiscal year. Strategic positioning in the global value chain As global brands increasingly adopt a ‘China Plus One’ sourcing ...
- Created on 09 May 2026
- 5. India’s premium denim market heats up as G-Star RAW bets on omnichannel growth
- (Brands-To-Retail)
- The Indian premium denim market is entering a new phase of structured growth, as global labels rework their strategies from passive distribution to tightly controlled, technology-enabled retail systems. ...
- Created on 08 May 2026
- 6. The New Youth Economy: Indian fashion is shifting from demographics to identity
- (Apparel)
- ... mn Market Potential Indian Apparel Market Opportunity $88 bn The significance of this structure lies in segmentation flexibility. Different brands can capture adjacent ...
- Created on 06 May 2026
- 7. Flipkart integrates denim recovery into fashion ecosystem
- (Apparel)
- ... for premium denim. Leveraging AI-based diagnostic tools, Flipkart provides transparent, technology-driven assessments of used garments at the doorstep. This ‘phygital’ integration is timely; the Indian ...
- Created on 23 April 2026
- 8. Gen-Z’s kurta-with-denim habit is rewiring India’s ethnic wear retail
- (Apparel)
- ... worn. At an estimated $21 billion in 2024 and a projected increase to $30 billion by 2030, Indian ethnic wear is no longer a ceremonial market. It is increasingly behaving a fast-moving lifestyle category, ...
- Created on 08 April 2026
- 9. Spykar shifts to relaxed silhouettes with action-inspired denim launch
- (Apparel)
- 6 April 2026, Mumbai The Indian denim landscape is undergoing a structural shift as Spykar, a veteran player in the domestic market, officially moved to the ‘baggy’ aesthetic of the 1990s. With the national ...
- Created on 06 April 2026
- 10. Kraus Jeans strengthens presence in Indian womenswear market with new collection
- (Apparel)
- ... This release arrives as the Indian denim market continues its robust shift from bulk commodity production toward brand-led, design-centric retail. The Sunbound collection transitions the brand’s core denim ...
- Created on 13 March 2026
- 11. Rajashri Ghosh to expand Arvind Limited’s denim fabric division
- (Apparel)
- ... of European and American marquee brands. This shift is essential as the Indian denim market is projected to reach $9.15 billion by 2026, driven by a rising domestic preference for eco-friendly, premium ...
- Created on 24 January 2026
- 12. Reverse Consumption: How Gen Z is now dressing the entire Indian household
- (Apparel)
- ... In the modern Indian household, especially in urban and semi-urban markets, what the youngest sees is increasingly what the family buys. The algorithm is the new showroom The nucleus of India’s apparel ...
- Created on 01 December 2025
- 13. Spykar emphasizes understated luxury with AI-powered tools in new AW 2025 Denim collection
- (Apparel)
- 16 September 2025, Mumbai Top Indian denim and lifestyle brand, Spykar is launching its Autumn/Winter 2025 Denim (AW25) collection. Blending high-fashion streetwear with the unique energy of Indian ...
- Created on 16 September 2025
- 14. From Dupattas to Denim: The bold fusion of Gen Z’s ethnic style
- (Apparel)
- ... or fashion tycoons, but by Gen Z girls redefining what it means to wear Indian ethnic attire. Long considered formal, occasion-specific wear, ethnic fashion is being unshackled from tradition and reborn ...
- Created on 29 July 2025
- 15. Beyond Binaries: How unisex fashion is reshaping Indian wardrobes
- (Apparel)
- 24 July, Mumbai 2025 Indian fashion landscape is in the midst of a quiet revolution — not one led by couture runways or high-end designers, but by young people in college corridors, urban cafés, and ...
- Created on 24 July 2025
- 16. Who’s dressing the Indian man? D2C labels challenge legacy fashion brands
- (Apparel)
- ... forecasted to more than double to $40+ billion by 2028. This growth reflects a combination of rising disposable incomes, evolving style consciousness among Indian men, and the digital boom that has brought ...
- Created on 22 July 2025
- 17. Spykar names Vidyut Jammwal as brand ambassador for Chico denim fit campaign
- (Apparel)
- 29 May, Mumbai 2025 In a bold move to reinforce its leadership in Indian fashion, homegrown denim brand Spykar has roped in action star and fitness icon Vidyut Jammwal as the face of its latest campaign. ...
- Created on 29 May 2025
- 18. Pepe Jeans London opens largest Indian store in Jaipur
- (Apparel)
- 14 May, Mumbai 2025 A name synonymous with British street and authentic denim, Pepe Jeans London has opened the brand’s largest Indian store in Jaipur. Located in the city’s fast-emerging retail and ...
- Created on 14 May 2025
- 19. Denim and lifestyle brand Levi’s opens new Icons store in Mumbai
- (Lifestyle)
- Expanding its retail presence in the Indian market, global denim and lifestyle brand, Levi’s has opened a new Icon store in Mumbai. Located at the Palladium Mall, the store is spread across 5,197 sq ...
- Created on 16 April 2025
- 20. Diljit Dosanjh roped in as brand ambassador by denim giant Levi’s
- (Apparel)
- 04 March 2025, Mumbai Indian music artist and actor Diljit Dosanjh has been roped in as the new brand ambassador for global denim brand Levi’s. The association will help Levi’s boost demand for its ...
- Created on 04 March 2025
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