... and functionality, tapping into Gen-Z's language and style. As this generation enters the workforce, fashion accessories like these are set to become personal statements.
Makani Creatives, with a decade ...
Bollywood actor Akshay Kumar has inaugurated the pioneering Force IX store in Noida, marking the brand's debut in the National Capital Region.
Located within DLF's Mall of India, the 800+ square feet ...
With India continuing to have one of the youngest populations in the world, most digital-first fashion and lifestyle mid-market online brands being steered forward by Gen-Z and millennial shoppers, is ...
03 May 2023, Mumbai
Myntra, one of India's leading fashion e-commerce platforms, has recently launched a new feature called 'Fwd' aimed at providing an immersive fashion experience for its Gen-Z customers. ...
... the Gen-Z, tech-savvy, and millennial consumer-driven markets, retailers are flooding the market in droves with investments in cutting-edge technology.
According to a Forbes report, global investments ...
... expected to grow 15 times by 2025, reaching a market size of close to $5.5 billion.
Millennials and Gen-Z consumers from mid to high-income households in metro and tier-1 cities are generating most of ...
09 February 2023, Mumbai
Nykaa Fashion is offering consumers a new Gen-Z-focused label called Mixt.
Mixt offers streetwear-inspired modern apparel options such as bodysuits, corsets, jumpsuits, jackets, ...
... of a younger demographic within the Gen-Z community.
The new collection featuring the actor as the face of the brand offers an array of Superdry signature styles, including biker and puffer jackets, ...
14 November 2025, Mumbai
The rapid growth of India’s apparel market is not just a story of rising incomes it’s the story of rising consciousness. A generation shaped by climate anxiety, digital fluency, ...
17 December 2025, Mumbai
India’s fashion economy is in the midst of a sweeping realignment one that is redefining how the country buys, aspires, and expresses itself.
This evolution, often described ...
11 December 2025, Mumbai
India’s value fashion sector once a low-margin, low-branding backwater has transformed into the hottest battleground in the country’s $110 billion apparel economy.
With Gen ...
... influence of Gen Z on consumption patterns, organized retail will continue to gain market share with fast fashion, ethnic wear, and luxury outperforming other categories.
Social media's impact and Gen-Z' ...
... almost gravity-defying rise of "Ultra-Fast Fashion."
Publications Portfolio
Driven by a Gen-Z thirst for micro-trends and the algorithmic precision of digital-first disruptors, the fast-fashion segment ...