... says, the apparel market is poised to continue growth, driven by favorable demographics, increasing incomes, and a growing demand for affordable fashion, particularly among Gen-Z consumers. The organized ...
17 September 2024, Mumbai
Driven by rising incomes, favorable demographics, and increasing demand for affordable fashion, particularly among Gen-Z consumers, the market for value fashion in India is ...
... a range of A-line dresses in premium fabrics and delicate florals. It also offers t-shirts with gold-colored lettering and rhinestone accents for Gen-Z customers, allowing them to add a Bridgerton flair ...
... purchases, and Bengaluru emerging as the 'Dress Capital'. Millennials and Gen-Zs showcased their distinct fashion preferences, with smart polos and fusion co-ords gaining traction among the former, and ...
... from the denim fabric with unique embellishments. Targeting Gen-Z customers, the collection is priced between Rs 7,999 and Rs 16,999 and will be sold in Lee stores and online.
Collaborating with an Indian ...
... perfectly to Gen-Z preferences.
Value-Driven Victors: Brands like Max Fashion and Ajio capitalized on the ongoing focus on affordability and value. Their wide range of styles at accessible price points ...
... of the Gen-Z and millennial consumer mindset position it well to thrive in the Indian market. Mitali Desai, Co-founder of Black White Orange, emphasizes the partnership will leverage Playboy's assets, including ...
... and functionality, tapping into Gen-Z's language and style. As this generation enters the workforce, fashion accessories like these are set to become personal statements.
Makani Creatives, with a decade ...
Bollywood actor Akshay Kumar has inaugurated the pioneering Force IX store in Noida, marking the brand's debut in the National Capital Region.
Located within DLF's Mall of India, the 800+ square feet ...
14 November 2025, Mumbai
The rapid growth of India’s apparel market is not just a story of rising incomes it’s the story of rising consciousness. A generation shaped by climate anxiety, digital fluency, ...
17 December 2025, Mumbai
India’s fashion economy is in the midst of a sweeping realignment one that is redefining how the country buys, aspires, and expresses itself.
This evolution, often described ...
11 December 2025, Mumbai
India’s value fashion sector once a low-margin, low-branding backwater has transformed into the hottest battleground in the country’s $110 billion apparel economy.
With Gen ...
... influence of Gen Z on consumption patterns, organized retail will continue to gain market share with fast fashion, ethnic wear, and luxury outperforming other categories.
Social media's impact and Gen-Z' ...
... almost gravity-defying rise of "Ultra-Fast Fashion."
Publications Portfolio
Driven by a Gen-Z thirst for micro-trends and the algorithmic precision of digital-first disruptors, the fast-fashion segment ...