23 February 2024, Mumbai
Zara opened its first brick-and-mortar store in Ahmedabad in the city’s Palladium Mall, measuring over 27,000 sq ft. The store is the brand’s second outlet in the state of Gujarat. ...
... 2025.
Outpacing the old guard
India’s fast-fashion market, estimated at $39.74 billion by 2032, is becoming a battleground. Global giants like Zara and H&M command brand equity, while domestic ...
... a single brand promise: living on the edge. This is OBM in its purest form merchandising a state of being rather than a product category.
• Data-informed curation: Retailers like Zara leverage real-time ...
... premium apparel. The hike to 18 per cent GST for garments above Rs 2,500 puts brands like Zara, Levi’s, Lacoste, and Superdry in a difficult spot. For global retailers, India’s premium fashion market is ...
... newcomers.
Zara and H&M: These fast-fashion giants have adopted an aggressive expansion strategy, opening numerous stores in major metros and leveraging online platforms. Their affordable pricing and ...
... from Zara to Reliance Trends are investing heavily in omnichannel ecosystems, integrating apps, loyalty programs, and in-store tech to ensure frictionless movement across platforms.
Fashion Guru
Digital-first ...
... If a campaign feels too abstract or ‘pretentious’, it may be ignored by a less engaged consumer.
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Fast Fashion’s struggle with nuances Retailers like Zara and H&M thrive on simplicity ...
... brands like Zara and H&M struggle with excess inventory and thin margins, Fabindia, a 64-year-old homegrown company rooted in Indian craft traditions, is quietly thriving. It’s not just resisting the fast ...
... Performance indicators of major fast fashion retailers (FY24-25)
Retailer
Revenue (Rs cr)
Avg order value in Rs
Estimated reach
Zara
2,769
4,000–4,500 ...
31 July 2025, Mumbai
A rapidly expanding Indian fast fashion brand primarily targeting Gen Z consumers, Littlebox has successfully raised Rs 17.5 crore in a recent seed funding round. The round was co-led ...
... digital
Trusted legacy, value pricing
Zara Kids, H&M Kids
Premium global fashion
Fast fashion cycles, urban trend appeal
FirstCry, Hopscotch
Online-first, ...
... catering to a broader audience looking for stylish yet accessible options.
• Accessible premium: The ‘OG disruptor’ Rare Rabbit, along with The Pant Project (TPP) and Zara, are catering to the design ...
... tremors. In just 12 months, once-booming growth figures for international behemoths fell.
Table: Global brand’s India growth trends
Brand
Previous growth
Current growth
ZARA ...
... brands aren’t just observing India’s transformation from the sidelines—they’re doubling down on their presence and tailoring their strategies to meet local demands.
Zara and H&M have expanded their footprints, ...
... marks a significant step in Nike’s expansion throughout Mumbai’s western suburbs.
Situated within Oberoi Sky City Mall, the latest store features a variety of international brands like Zara, H&M, Louis ...
... retail and lifestyle brands, including Pantaloons, Zara, Shoppers Stop, Tommy Hilfiger, Levi’s, Only, Armani, Calvin Klein, The Collective, United Colours of Benetton, Adidas, Puma, Fab India, M A C, Skechers, ...
... along with global giants H&M and Zara, are already entrenched in the market. Shein’s return will require clear differentiation—not just in price, but also in style, speed, and consumer experience.
Moreover, ...
... entrepreneurs face stiff competition from retail giants like Reliance Trends, Lifestyle, and international players like Zara and H&M. These brands enjoy expansive retail footprints and deep consumer trust. ...
12 June, Mumbai 2025
Spanish owner of fashion giant Zara, Inditex experienced its slowest sales growth in India during FY25, excluding the pandemic period. The world's largest fashion group is contending ...
... Its sister brand Sandro is also expected to follow soon. Spanish fast-fashion label Bershka, from the Inditex group (Zara's parent company), opened a store in Mumbai, adding to the competitive yet exciting ...