Unlike FY19, direct to consumer (D2C) fashion brand Bewakoof registered a 27 per cent growth in revenue from operations which increased to Rs 208.33 crore in FY20 from Rs 164.22 crore it earned in FY19. ...
... audience.
DFU Profile
Aditya Birla TMRW: Pioneering digital-first fashion
An Aditya Birla Group venture, TMRW is a leading ‘House of Brands’ scaling digital-first fashion labels like Nobero, Bewakoof, ...
... brands, including Virgio, The Souled Store, The Bear House, Nishorama, and Bewakoof.
The company manages its operations through a dark-store model, handling all logistics and quality control in-house. ...
... On the other end of the spectrum, brands like Bewakoof and Jaypore are leaning into street-meets-tradition branding, while platforms like Myntra FWD specifically target Gen Z users with affordable, trend-forward ...
... D2C casual wear space, Bewakoof has successfully carved a niche by offering unique, fun, and relatable designs, often infused with pop culture references, at affordable prices. Their strong online presence ...
... requirements, and affordability.
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Direct-to-consumer disruptors
Indian D2C brands like Bewakoof, Suta, and FableStreet are leveraging e-commerce and Instagram-savvy marketing to reach ...
... market, while offering low barriers to entry, presents its own complexities. With the space projected to reach $300 billion by 2030, it is teeming with competition from homegrown brands like Snitch, Bewakoof, ...
... stores nationwide in India.
TMRW is home to well-known brands like Wrogn, Bewakoof, The Indian Garage Co, and Nobero. While these brands have thrived online, LiteStore's partnership will now make them ...
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For instance, Spanish fast-fashion brand Bershka launched its store in Mumbai, while casual wear brand Bewakoof is launching stores in Bengaluru, the National Capital Region (NCR), and Hyderabad.
Another ...
... portfolio includes JuneBerry, Wrogn, Nobero, Veirdo, Urbano, and Bewakoof, each targeting distinct consumer segments within Gen Z and millennial demographics. The company strategically partners with Indian ...
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Direct-to-consumer (D2C) brands: New-age online brands like Bewakoof and The Souled Store gained popularity, leveraging social media and targeted marketing.
Sustainable denim manufacturers: Companies ...
... (D2C) brands: Leveraging digital channels and personalized experiences, D2C brands like The Souled Store and Bewakoof.com gained significant traction.
Sustainable and ethical brands: Consumers increasingly ...
... has effectively tapped into the Indian consumer's love for ethnic wear and has expanded its reach beyond metro cities. Bewakoof, another online brand has successfully leveraged social media to build a strong ...
... 60 pairs of shoes, and 20 lipsticks were sold every minute.
D2C brands were highly popular, with demands for clothes from brands like Bewakoof, The Souled Store, Snitch, Rare Rabbit, Salty, Assembly, ...
... Myntra is expanding its market presence by onboarding global brands. Celebrity partnerships are helping drive brand visibility as Arvind Limited collaborated with Lakshyaraj Singh Mewar and Bewakoof signed ...
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With 18 years of experience, Ramgandhi brings a wealth of expertise garnered from reputable companies such as Stumbl, Amazon, McKinsey & Co., Bewakoof.com, Ajio, and Commonfloor.com.
Siddharth Dungarwal, ...
... male disposable income and fashion awareness. Myntra, Bewakoof, and Ajio are catering to this segment with trendy and affordable options.
Kid’s wear potential is still unexplored, as segment holds immense ...
08 December 2023, Mumbai
Myntra gears up for the 19th edition of its highly anticipated End of Reason Sale (EORS), starting on December 9, 2023. Positioned as one of India's premier fashion extravaganzas, ...
Prashat Aluru, Co-founder and CEO of TMRW, the roll-up commerce company under the Aditya Birla Group, anticipates FY24 revenues for its fashion and apparel brands to reach $150 million.
Currently, TMRW ...