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A powerhouse in Eastern India’s real estate sector, Srijan Realty has announced a strategic foray into the organized fashion retail market with the launch of its new brand, Srijan Style. This move marks a significant diversification for the Kolkata-based group, which has committed an initial investment of Rs 500 crore to be deployed over the next three to four years. The initiative seeks to capitalize on India’s ‘value fashion’ segment, which currently accounts for 15 per cent of the organized market but is projected to hit 35 per cent by 2030.

Strategic hubs and phased expansion

The retail rollout is designed to utilize Srijan’s deep expertise in location strategy, targeting high-potential Tier-II, III and IV markets where formal retail penetration remains under-served. The group plans to open 10 stores in the current quarter, scaling to 50 outlets by FY2026-27-end Emerging India will define the next phase of consumption growth, states Shyam Sunder Agarwal, Chairman and Managing Director, Srijan Realty. While the journey begins in West Bengal with a flagship in Gariahat and outlets in Asansol and Serampore, the long-term roadmap envisions a national network of 1,000 stores. High-efficiency retail and pricing strategy

The merchandise strategy focuses on high-volume, fast-turn categories with price points ranging from Rs 99 to Rs 1,999 - with the majority of inventory capped below Rs 999. This lean, company-owned model aims to optimize store-level profitability and generate predictable cash flows, challenging established players by bridging the gap between traditional wholesale markets and premium organized retail.

Srijan Realty is a premier developer in Eastern India with a portfolio exceeding 37 million square feet across residential, commercial, and logistics sectors. Historically a marketing firm (NK Realtors), it evolved into a developer in 2003 and now operates in Kolkata, Asansol, and Chennai. The group is currently scaling its retail wing, Srijan Style, targeting 200 stores initially to drive EBITDA-positive growth through internal accruals.

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