... will promote khadi, handloom and handicrafts at scale, while the proposed National Handloom and Handicrafts Programme will integrate and scale existing schemes to improve market access and value addition ...
... carry a cultural legacy. In India, this shift is palpable. More first-time sari buyers under 35 are opting for handloom products, seeing them not as old-fashioned heirlooms from a grandmother’s trunk but ...
... handloom brand, Ekaya bridges the gap between traditional Banarasi weaving and contemporary global fashion.
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Operating flagship stores in Delhi, Mumbai, and Hyderabad, the label caters ...
... become the dominant aesthetic across categories. Whether it is Indo-western festive wear or contemporary handloom resort fashion, this hybridization is shaping demand even in value fashion. Customization, ...
13 December 2025, Mumbai
Aadyam Handwoven has appointed actor Sobhita Dhulipala as its official brand ambassador, signaling a major strategic push to reposition premium handloom textiles for the aspirational ...
... worldview requires India to reposition its heritage handlooms, embroideries, natural fibers as aspirational global design vocabulary, rather than niche traditional craft. It is an uphill climb, but the ...
... The event was inspired by the theme ‘Naari Shakti: Weaving Viksit Bharat’ (Women's Power: Weaving Developed India), highlighting cultural heritage, handloom textiles, sustainable innovation, and women' ...
02 December 2025, Mumbai
India’s vast and intricate network of artisans, spinners, dyers, weavers, embroiderers, printers, and handloom masters has always been one of the country’s richest cultural ...
... textiles are the pride of the nation—this is India’s true identity) to emphasize that domestic products are a source of national pride. The focus is specifically on promoting the use of handloom and natural ...
07 August 2024, Mumbai
Observed on August 7, National Handloom Day honors India's vibrant tradition of handwoven textiles while promoting the handloom industry. Established in 2015 to commemorate the ...
07 August 2024, Mumbai
Observed on August 7, National Handloom Day honors India's vibrant tradition of handwoven textiles while promoting the handloom industry. Established in 2015 to commemorate the ...