Bestseller India appoints Manika Mittal as new Business Head-Vero Moda India
05 December 2025, Mumbai
Bestseller India has appointed Manika Mittal as the new Business Head, Vero Moda India. This move reinforces the fashion brand's leadership as it pursues further expansion across the country.
Mittal joins Bestseller India from Myntra, where she most recently served as the Head of International Brands. In that capacity, she was responsible for directing the strategy, marketing, and merchandising for leading global fashion labels on the platform.
During her tenure at Myntra, she played a pivotal role in securing and scaling major international brands in the Indian market, including Mango, Next, Abercrombie & Fitch Co, Hollister Co, and Trendyol.
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Furthermore, she was instrumental in developing India-entry blueprints and integrated go-to-market plans that spanned both online and offline (omnichannel) channels.
With over 18 years of experience spanning companies like Myntra, Aditya Birla Group, More Retail, and Madura Garments, Mittal has built a strong foundation in strategy-led growth, consumer-centric planning, and omnichannel expansion.
An alumna of NIFT (National Institute of Fashion Technology) with a background in design and apparel technology, she also holds a specialization in business strategy from ISB (Indian School of Business).
In her new role, Mittal will be responsible for leading Vero Moda’s business strategy, brand positioning, and growth initiatives within the highly competitive Indian market.
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