Beverly Hills Polo Club realigns India strategy with wholly owned subsidiary
5 May 2026, Mumbai
In a definitive move to tighten operational control, Beverly Hills Polo Club (BHPC) has officially shifted from a licensing-led structure to a wholly owned subsidiary in India. This structural reorganization is designed to synchronize the brand’s global ‘affordable luxury’ narrative with local market execution. By moving away from third-party licensing, the brand aims to directly manage its product lifecycle and consumer data, targeting a larger portion of India’s premium apparel sector, which is projected to grow at a 19.5 per cent Y-o-Y rate through 2026.
Synergetic partnerships and multi-channel scalability
The subsidiary model is being bolstered by two high-capacity retail alliances. BHPC has partnered with RJ Corp to accelerate the rollout of Exclusive Brand Outlets (EBOs), while simultaneously expanding its shop-in-shop (SIS) footprint through Shoppers Stop. These collaborations have already pushed the brand's domestic presence beyond 30 locations, spanning major metros like Mumbai and Bengaluru. This transition allows us to take mutual ownership of our narrative and execute with precision, stated Ajay Bindroo, Managing Partner, BHPC. Despite the logistical complexities of hyper-localized distribution in Tier II cities, the brand expects this integrated approach to deliver a high-quality, scalable platform capable of tapping into India's projected $117 billion apparel market by 2034.
BHPC India operations
The subsidiary manages BHPC’s ‘California lifestyle’ portfolio, focusing on premium casualwear, fragrances, and accessories. With a roadmap to expand EBOs via RJ Corp and digital channels, the brand aims to capitalize on India's rising fashion consciousness. Historically a global player with 650+ stores, BHPC now views India as a primary strategic growth pillar for 2026.
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