Rare Rabbit expands lifestyle horizon with strategic travel gear entry
24 May 2026, Mumbai
The premium menswear and lifestyle brand under The House of Rare, Rare Rabbit has officially ventured into the travel gear segment through a strategic partnership with a design-focused travel accessories platform, Escape Plan. This collaboration marks a deliberate departure from the brand’s traditional apparel-centric model, positioning luggage and transit accessories as essential components of the modern consumer’s personal identity. By launching the Gallardo and Tony collections, the brand is integrating its signature design language - characterized by sharp tailoring and refined minimalism - into the mobility space. This move addresses a specific market gap where premium travelers are increasingly demanding accessories that offer both aesthetic sophistication and robust performance.
Crafting a premium transit ecosystem
The partnership reflects an industry-wide trend where heritage and lifestyle brands are diversifying to capture a greater share of the premium consumer's wallet. Unlike temporary seasonal collaborations, this initiative establishes a long-term vertical for Rare Rabbit. We are bringing the Rare design philosophy into a new category with the same creative rigor that has shaped our brand, states Manish Poddar, Founder & Creative Director, The House of Rare.
Industry observers note, the travel gear segment in India remains largely functional, providing an opening for design-led platforms. By leveraging Escape Plan’s specialized logistics and omni-channel distribution, Rare Rabbit aims to solidify its status as a comprehensive lifestyle universe, proving that identity-driven consumption is now extending well beyond the confines of the wardrobe and into the transit experience.
Premium Indian fashion house
The House of Rare is an Indian premium fashion house known for its sophisticated menswear, apparel, and lifestyle accessories. The brand focuses on aspirational urban consumers, emphasizing contemporary craftsmanship and attention to detail. Currently, the company is aggressively expanding its D2C portfolio and integrating into high-growth lifestyle categories.
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