08 December 2025, Mumbai
Having positioned itself ‘India's first destination brand for plus-size fashion,’ Big Hello has amplified its national retail strategy with the grand opening of its Premium Men's & Women's Wear Plus Life Store at Zora Mall, Raipur. This move is a strategic entry into the rapidly expanding Tier-II market of Chhattisgarh, capitalizing on a significant demographic shift in consumer demand.
The opening reflects Big Hello's confidence in the burgeoning Indian plus-size clothing market, which is projected to grow from $10.075 billion in 2023 to over $18.286 billion by 2032 (a CAGR of 6.84 per cent). This growth is fueled by increasing body positivity awareness and rising disposable incomes. Founded in 2023, the brand is tackling the historical struggle of plus-size consumers to find stylish, well-fitted apparel by offering sizes up to 7XL across casual, formal, and ethnic wear.
The Raipur 'Life Store' format emphasizes not just fashion but also a curated selection of everyday essentials, positioning the brand as a holistic lifestyle provider. This strategy is crucial in regions where physical retail options for extended sizes are limited.
Big Hello differentiates itself with its Made-to-Fit (MTF) service, allowing customization from over 350 premium fabrics - a key feature addressing the fit issues often plaguing the plus-size segment.acin
With an aggressive expansion roadmap of 50 new stores within a year, the brand's rapid growth from its initial 17 stores (as reported in late 2024) is a testament to its omnichannel model and focus on a historically underserved, but increasingly vocal, consumer base. The brand aims to empower individuals and redefine fashion standards across India.
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