08 December 2025, Mumbai
V2 Retail has announced the opening of its newest value fashion store in Golaghat, Assam, as part of its aggressive growth strategy focused on India’s core markets and Tier-II/III cities. This expansion marks another step toward penetrating the high-potential Northeast region, where increasing disposable incomes and a young population are driving a surge in demand for organized retail.
Situated on the Hospital Road, the new Golaghat store increases V2 Retail's national footprint, which already exceeds 285 stores. This move aligns with a broader trend of value retailers capitalizing on the economic boom in the Northeast, a region where the Gross State Domestic Product (GSDP) grew at an impressive CAGR of 8.17 per cent from FY 2015 to FY 2022.
Focused on ‘Value & Variety, the brand's model with items starting from Rs 99, is strategically positioned to capture the growing aspiration of the ‘neo middle class’ for affordable, branded, and trendy clothing.
The store launch follows a period of strong financial performance. V2 Retail reported a significant 58 per cent Y-o-Y increase in standalone revenue from operations, totaling Rs 591.03 crore in Q3 FY25, alongside a massive 117 per cent increase in Profit After Tax (PAT) to Rs 51.2 crore for the same quarter.
Key operational metrics like Same Store Sales Growth (SSG) stood at approximately 25 per cent for Q3 FY25, indicating strong customer approval for their product mix, which heavily features Men's (40 per cent), Ladies' (26 per cent), and Kids' (26 per cent) wear.
The company has been aggressively opening new stores, adding 21 outlets in Q3 FY25 alone, demonstrating its operational flexibility and confidence in its expansion pipeline. The target is to sustain a 40-50 per cent annual revenue growth, consolidating its leadership in the affordable fashion segment.
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