12 January 2025, Mumbai
Premium Indo-western label Chique is entering 2026 with a high-stakes retail expansion, targeting a 50 per cent Y-o-Y revenue increase. Having closed 2025 with an annual recurring revenue (ARR) of Rs 100 crore, the brand aims to scale to Rs 150 crore by the end of the 2026 fiscal cycle. This trajectory is fueled by a Rs 20 crore investment, with Rs 15 crore specifically earmarked for setting up 25 new company-owned stores. By focusing on high-consumption urban corridors, Chique is moving to capture the resilient demand for versatile, ‘everyday premium’ clothing that balances traditional aesthetics with modern silhouettes.
Strategic footprint expansion in high-velocity markets
The 2026 roadmap was officially inaugurated with the opening of Chique’s first flagship in South India at Phoenix Mall, Bengaluru on January 3. This 800 sq ft debut marks a move towards regional diversification, soon to be followed by a ‘double-down’ strategy in the Delhi-NCR market. A second, significantly larger store is slated for Rajouri Garden in late January, with a new outlet at DLF Avenue, Saket following in mid-February. ‘Opening a grander store in Rajouri Garden reflects the deep trust our customers have shown us, notes Siddhant Gupta, Partner, Chique. These locations function as ‘experience hubs,’ designed to meet women where they live and shop through thoughtful, comfortable design rather than transient trends.
Navigating a $100 billion apparel opportunity
Chique is positioning itself to secure a larger share of the Indian apparel retail market, which is projected to reach $108 billion by 2026. To sustain its competitive edge against global giants, the brand is integrating Artificial Intelligence across logistics, design, and retail operations to improve unit economics. While physical retail remains the primary revenue driver, the company continues to leverage its digital maturity via its D2C platform and marketplaces like Myntra. This omnichannel approach is critical as the sector shifts toward a focus on long-term customer loyalty and operational efficiency.
Chique: A leader in Indo-western sophistication
Founded in 2015, Chique specializes in premium Indo-western womenswear, operating over 65 stores across 25+ cities. The brand targets a 50 per cent revenue growth in FY26, scaling toward a 150-store global network. Known for body-positive designs and accessible luxury, it maintains a strong presence in India and the UAE.
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